Digital Content Coordinator
Location
West London | United Kingdom
Job description
Working at Stella McCartney is a truly rewarding experience. As a luxury fashion company with a strong ethical standpoint we are leaders and innovators in our industry.
Overview
The Digital Content Coordinator will work across the wider E-Commerce, Digital Communications, and Brand Marketing functions to ensure the E-Commerce commercial strategy and brand messages are aligned.
The ideal candidate will understand how all content stories and marketing campaigns will work from the brief moment and identification of commercial needs up to the moment these are planned on the calendar and then pushed through all digital touchpoints.
Regularly collaborating with the Content and wider E-Commerce teams you will oversee the implementation of an integrated content plan and ensure its execution.
Your Mission
Calendars:
- Responsible for the day-to-day content planning across email newsletters and the Stella McCartney homepage.
- Coordinate Digital Merchandising/Marketing/Social Media teams to align email/site activity with all key trade pushes (collection launches; reactive trade insights).
Reporting:
- Prepare weekly trade report to summarize previous week’s newsletter and site activity, as well as creating monthly and yearly trade reports.
- Pull-out any interesting behaviours that could be leveraged in future to improve campaign targeting and performance.
- KPIs: opens, clicks, conversion, revenue
Process:
- Work closely with our Creative Image Department to ensure all assets required to build newsletters and update homepage have been successfully requested.
- Own the bi-weekly creative catch-ups with Creative Image Department team to raise any missing assets/issues with active briefs, and share newsletter mock-ups/site staging environments.
- Capture any key feedback and make sure this is actioned before newsletters are and site is set live.
Site:
- Manage the homepage rotation calendar and homepage and commercial landing pages upload.
- Creating/updating content blocks on category pages.
- Managing and uploading editorial content on our ‘Stella’s World’ blog.
- Own briefing and uploading process for content pages across the website.
- Test to ensure content is correct and of a high standard before going live on the site.
- Oversee the written and graphic content of the website, ensuring information is up-to-date and fit for purpose and oversee the creative digital content.
- Weekly and monthly online and homepage reporting.
- Assist with bug-fixing, identification of website issues, and liaise with our external web development agency on projects and tasks.
Email:
- Take full ownership of Newsletter Flows (calendar, briefs, copy, translations, layouts).
- Coordination amongst E-Commerce, Content, CRM and Creative team - you will be responsible for putting together newsletter briefs according to merchandising or marketing needs.
- Working close with the Front End Designer to QA newsletter tests and schedule send outs.
- Regular liaison with our Ecommerce Merchandising team to ensure email campaigns reflect the latest product and promotional opportunities.
Localization:
- Manage copy requests for all languages, in advance of target deployment time (for landing pages and email).
- Manage asset requests (leading campaign imagery) for email and site with consideration for any bespoke changes based on the target.
- Build regional subscriber targeting (i.e. segmentation for a specific region).
- Liaise with Merchandising and Trade teams to create a selection of localized products relevant to the target markets.
Your Talent:
- Exceptional project management and communications skills
- Ability to independently manage workflow and prioritise tasks in order to meet deadlines.
- Capable problem solver who comes up with potential solutions and ideas.
- Good understanding of online media channels.
- Experience in Marketing Cloud softwares including: Email Studio, Journey Builder and/or Page Designer.
- Experience in using platfoms such as, Oracle Responsys, Mailchimp, Bloomreach and/or Adobe Campaign.
- Reporting experience using Google Analytics, Clarity, Hotjar and/or Content Square.
- Proficiency with Excel, Word and PowerPoint
- Experience working with Salesforce Marketing Cloud (email and site building) would be beneficial.
Experience within a similar industry or creative agency is not essential but desirable.
Reward
Our philosophy is to go beyond monetary return and consider ourselves responsible for your wellbeing, your family, your health, your time and the community.
- Up to 50% discount on Stella McCartney products
- Exclusive staff sales and sample sales - Including other LVMH brands
- Matched pension contribution up to 6%
- Extensive private medical and critical illness insurance, as well as life assurance
- Annual Health Screening
- Annual Leave Shop where employees can buy or sell annual leave
- Flexible working/core hours
- Enhanced Maternity/paternity packages
- Matched Give as You Earn charity scheme
- Fitness membership (Classpass credits)
- Volunteer and Birthday leave
- Health cash plan
- Financial wellbeing program
- Physical and Mental Wellbeing Support Services
- Employee referral bonus
Optional/ Paid Benefits
Season ticket loan, cycle to work and tech schemes, travel and dental insurance and much more.
We welcome people with disabilities and endeavour to make reasonable adjustments, if you do require such adjustments please let us know within 48 hours of your interview.
At Stella McCartney, we like to be bold. For us this means challenging ourselves and the wider industry in which we operate. As part of our commitments to inclusive fashion, we have an ambitious strategy to put diversity, equity and inclusion at the centre of everything we do. Our starting point is to create a workplace where different voices are respected, heard and empowered in equal measure regardless of factors such as culture and backgrounds, and to influence and disrupt fashion and other industries by providing opportunities for global diverse talent to shine.
Job tags
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