Paid Media Lead

Location

Milton Keynes, Buckinghamshire | United Kingdom

Job description

Aira is an award-winning performance marketing agency with a global footprint. Our head office is in Milton Keynes but the team is widely spread across the UK.

We are looking for a Paid Media Lead with experience in growing brands through revenue-first paid search and social strategies with demonstrable knowledge of key platforms. You will also be responsible for leading a team of award-winning specialists such as Paid Media Executives and Consultants.

You will be joining an organisation with ambitious plans for scaling the business and developing a stronger commercial-led approach to the market. This role is pivotal to the realisation of our plans and represents a fantastic opportunity for the right candidate to develop themselves and mould the role and team. It is a role that has real progression opportunities for the right candidate who wants to make a big impact and move the needle at an established agency.

You will be accountable for ensuring we are putting forward the right paid media strategy for clients within your team’s specialism and to understand how it fits in with other services that we may be offering including Organic Search. You will help the Head of Performance identify strategic gaps along with industry shifts and changes, and accommodate for team changes with the understanding that ‘what got us here won’t get us there’.

One of our goals is for Aira to be the best agency that you’ve ever worked for and we have created an environment where we do our best work for clients whilst supporting our staff to prosper from their efforts whilst ensuring a healthy work / life balance.

This role is open to remote applications though we have compulsory ‘office days’ for company updates once per month. Beyond this, we’d encourage you to visit the office once per week to build relationships with the wider team and your direct reports - expenses will be covered for this.

About the role

Paid Media Lead, you will oversee our paid media team and your responsibilities will cover the following pillars:

1. Paid media strategy and delivery
2. Team leadership (management and resourcing)
3. Service innovation (with support from the Head of Performance)
4. New logo sales and growth of existing clients
5. Commercial awareness

You will:

• Be accountable and responsible for the Paid Media team’s delivery of work across clients predominantly in the following niches:
  • Ecommerce
  • B2B professional services
  • Technology and SaaS
  • Finance
• Lead on the composition of paid search and paid social strategies for clients that are aligned with KPIs that drive real business growth.
• Be comfortable with being both a strategic and delivery escalation point for clients as and when needed.
• With support from the Head of Performance, lead succession planning, coaching, development and training for the team actively looking for ways to develop individuals.
• Be comfortable with commercials, budget management and team finances.
• Actively work on client growth and retention strategies alongside other department heads and team leaders.
• Report directly to the Head of Performance who oversees Paid Media, CRO, MA and CRM teams.
• Play a leading role in both the internal and external marketing of the Paid Media team.

About you

You’ll have at least 4 to 5+ successful years of experience behind you in a role focused on improving an organisation(s) footprint in paid search and/or paid social results, and will have worked directly on a range of activities where you’ve demonstrably created business impact as a result of your, or your team’s recommendations and implementation.

We’re looking for someone with the following experience:

• Minimum of 4+ years experience in a paid search-orientated role.
• Demonstrable evidence of track record of line management including training, development and resourcing.
• Line management experience of at least 1 to 2 people or teams of a reasonable size
• Be able to illustrate the experience of driving customer acquisition for brands.
• At least 2+ years of experience working at a digital or performance marketing agency with Ecommerce, professional services, tech/SaaS or financial services brands.
• Strong strategic paid media knowledge - enough to direct (if not directly implement) paid search and social campaign builds, ongoing optimisations and conversion tracking.
• Comfortable with being set client retention goals and cross and upsell targets to propel the growth of the Paid Media team.
• Excellent communication (written and verbal), interpersonal and presentation skills - especially with senior stakeholders.
• Highly driven individual with an exemplary work ethic and behavioural standards knowing you’re always ‘on stage’ to the wider team.
• Able to function independently, as well as collaboratively with wider team members
• Passionate about developing and delivering exceptional outcomes and results for clients that are underpinned by success metrics and KPIs.
• Experience of using core ad platforms (e.g. Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads).
• Experience reporting from analytics platforms, preferably Google Analytics (GA4), and CRM platforms (HubSpot, Salesforce).

It would be a bonus if:

• You’ve run campaigns on Pinterest Ads, Reddit Ads or Amazon Ads.
• You can illustrate success with programmatic.
• You’ve implemented conversion tracking using Google Tag Manager.

What you’ll get

We believe in creating a great place to work and reward our team for contributing towards the growth of the company. You can find out more about our working environment, benefits and perks in our culture code , but here are some highlights

• The option to work from home and flexible working.
• Career development opportunities to allow you to progress in the business.
• £800 annual training and technology budget you can spend how you please.
• Opportunities to speak at industry events and our own MKGO event.
• Mental health in the workplace support thanks to our partnership with Sanctus .
• Generous maternity, paternity and adoption leave pay (full details here) along with a supportive sick leave policy.
• MacBook Pro, second screen and additional tech equipment you may need.
• The option to enrol in our Private Medical Insurance scheme with Vitality.
• Team lunch on your first day (and random days after that!).
• Unlimited paid annual leave once you pass probation, as well as your birthday off.
• Free parking when you are in the office.
• Up to two days a year to work with charitable organisations during work hours.
• Free on-site gym, showers and regular fitness classes.
• Work anywhere in the world for up to 6 months a year.
• Company-wide, extended Christmas break for up to two weeks.
• Regular social events and meet-ups to support team cohesion and collaboration.
• Cyclescheme and Electric car salary sacrifice schemes.

Job tags

Salary