Marketing Account Assistant - Apprenticeship Lotus Labels

Location

Eastbourne, East Sussex | United Kingdom

Job description

What you will do in your working day

Social

• Develop and maintain Social Media profiles for the business
• Build followers and increase engagement across all social media platforms
• Develop new ideas to promote the business using social media/website

Online presence

• Carry out Search Engine Optimisation
• SEO activities to increase website traffic
• Maintain the company website content, including the web shop
• Image editing - cropping, resizing, other Photoshop work
• Manage and update the company website to promote the company and products
• Create websites using template/CMS system

Inbound/Outbound

• Assist to run marketing campaigns
• Use the company’s CRM system
• Content creation
• Creating email newsletters
• Preparation of marketing material
• Assist in setting up and implement e-mail marketing campaigns
• Draft copy for digital marketing communications
• Ensure the content and format of all digital marketing is in accordance with the organisation’s/client’s brand guidelines
• Assist with branding, design and content for presentations and proposals
• Sourcing and writing news articles and associated images
• Content creation (Blogs, Infographics, Case studies)
• Conduct market research
• Create video content and upload to platforms

General

• Customer service and outbound phone calls
• Some administration duties
• Ensure that reports and presentations are delivered to the highest level of quality
• Answer phones
• Market research of competitors
• To assist colleagues to deliver the digital marketing plans and activity for projects and campaigns
• Search Engine Marketing – PPC & SEO, Digital Display Advertising, Social Media and Email Marketing

Ads

• Set up and optimise PPC search campaigns
• Ensure that PPC search campaigns are monitored daily and meet relevant targets
• Create display ads
• Advertising and promotion through social media platforms

Analytics

• Track and monitor a campaigns performance with a weekly/monthly report
• Analyse data to identify the target market and optimise each campaign
• Analyse the traffic and visitors to the business website and social media platforms
• Analyse and report data with Google Analytics
• Collecting campaign metrics
• Follow up and analysis of campaign results
• Monitor and report on activities and provide relevant management information

The training you will be getting

A Multi-Channel Marketer (level 3) will learn how to effectively manage and execute marketing strategies across various channels. It suits those who want to develop skills in areas like content creation, campaign management, and data analysis. The programme is well-suited for graduates, marketing and comms assistants, marketing administrators, social media assistants and those looking to enhance their marketing expertise.

The training includes one study day per week. One of those study days per month is in person at the Creative Process Training Centre in Brighton.

Please note this is a full-time role/training position recruiting now.

What to expect at the end of your apprenticeship

On successful completion of the apprenticeship the apprentice can apply for a full-time marketing role. 

Job tags

Salary

£23.09k per annum