Location
Maidstone, Kent | United Kingdom
Job description
I am working with a wonderful global retail company who are looking for a Marketing Director to join their team to develop and implement marketing strategies and plans that are consistent with the global marketing strategy and lead a local team of marketing experts to deliver business goals of the local market. This is a great role for someone who has a strong understanding of customer trends and has a very analytical mind who can drive a retail company in a B2C capacity. The role of Marketing Director will be a great opportunity for someone who is looking for their next step up and wants a role where every day is different!
Duties:
** Design and implement a 3 year strategic marketing plan- focussing on Brand, Marketing efficiency and Funnel conversions, customer acquisition and retention.
** Implement global marketing initiatives as requires as part of the overall company strategy
** Prepare and control the annual marketing budget
** Focus on Customer Acquisition through strong lead generation using all available opportunitiesand media
** Retain and develop direct reports
** Local execution of marketing projects and initiatives
** Creating and maintaining a highly engaged workforce
** Provide local market and competitor analysis
** Identify and evaluate opportunities for marketing automation
** Develop strategies to retain and grow relationships with clients
** Oversee the day-today activities of the Marketing Department, including forecasting, budgeting,activity planning and performance evaluation and reporting** Build brand awareness while driving sales
What we need from you:
** 5 years minimum experience in a Senior Marketing Manager position within the retail sector
** Ability to execute a marketing plan and strategy, whilst managing the ROI on marketing spend
** Proven experience in creating and delivering marketing initiatives that achieve annual sales targets
** Analytical mind set and skills
** Data driven/ Agile approach to processes
** Ability to mentor a team and develop staff capabilities
** Exceptional customer services skills in leading a team to differentiate itself from competitors
** Excellent Microsoft Office 365 knowledge
** Exceptional Written and Spoken English is essential
This is a hybrid position with 2/3 days in the office and the rest working from home- but please be aware this role will involve travelling to the other offices around the UK so you must have a full clean UK drivers license and be happy to travel when need be according to your diary. There may also be some international travel.
If you think you’re our next Marketing Director then please apply ASAP.
Job tags
Salary
£90k - £110k per annum
