Student Recruitment & Engagement Manager
Location
Lancaster, Lancashire | United Kingdom
Job description
- This role focuses on utilising the insight we gather through our Course Enquiry Centre and other customer touch points to enhance and drive recruitment across the portfolio through tailored telephony conversion activity throughout the learner's journey.
- Oversees the internal and external operations of the University's Course Enquiry Centre, supporting recruitment initiatives across the Marketing and Recruitment Service. Drawing on the insight gathered by this Team, we will enhance our content and communications to minimise repeated queries coming through to the Course Enquiry Centre, prioritising this work on a project basis dependant on position within the academic cycle.
- Lead in developing the processes and procedures focused on excellent customer handling, prompt and effective response to all enquiries, utilise appropriate marketing and response mechanisms, make the student journey from enquirer to applicant seamless and help to maximise conversion rates to application stage and beyond.
- Establish and maintain good relationships with members of staff across the University, working with Institutes to gain their support in developing recruitment to their courses, whilst working closely with the other areas within Marketing and Recruitment and other Services internally to ensure a holistic and co-coordinated approach to student recruitment activity.
- Increase the scope of our outbound functions of our Course Enquiry Centre will be an initial priority, working with colleagues across Marketing, Recruitment and Admissions Teams, creating bespoke activity aligned to student decisions and drop off points. This will also include support in lead qualification activity, leading on the development of meaningful engagements throughout the applicant's journey.
- Support and lead on wider Service wide activity such as Clearing, Open Days, Student Ambassadors and other internal and external events.
Job tags
Salary
£46.8k - £52k per annum
