Insights Manager

Location

London | United Kingdom

Job description

Description

Position at Mindshare Worldwide

Insights Manager

Group: Mindshare Worldwide 

Mindshare is a media services company that accelerates Good Growth for its clients. Our company values of energy, empathy and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. People at Mindshare create ideas and solutions that help not only our clients, but also the industry and the world.

You can check out some of our people stories and client work and awards on LinkedIn or Instagram or hear about the company in the words of our own peoplehere.

What We Can Offer You

At Mindshare Worldwide, we offer a competitive salary package, with 25 days holiday increasing with service to a maximum of 30 days, with the option to buy an extra 5 days per year. We also have an enhanced pension scheme, Bupa healthcare, a monthly wellbeing fund and early finishes on a Friday during summer. These are just some of the great benefits we offer.

Based ten minutes from London Bridge tube station, our office has a rooftop with 360 views of London – a great space to hang out with colleagues and friends!

We also offer an extensive training programme to help guide your career development,there’s a wide range of options to suit everyone at all levels of your career.

Our Values & Behaviours

Our new values, of Energy, Empathy and Impact not only alignwith our Good Growth ambition but represent our commitment and dedication to our people, helping them grow their careers, fostering creativity, embracing humanity, and changing the world. At Mindshare we are open to difference.We believe in being open and supportive of our people and all their differences to help them succeed.Be different at Mindshare and use your difference to shape the world through media.

Our Commitment

We want you to have the best opportunity to show us your skills and talents, please let us know if there is anything we can do to make the application/interview process work for you. Should you require any adjustments or if you require this document in another format, such as large print or audio, please contact the People Team ([email protected]).

If you require any information on what to expect during the interview process, please also reach out to the People Team.

The Role

This is the perfect opportunity for those keen to thrive in the world of digital media!

We are seeking an experienced, numbers-driven and passionate Insights Manager to join our growing team of data-driven professionals in transforming raw data into actionable insights that drive business growth. This is a mid-level position for which we’ve designed a unique programme to continue your career in media insights. You’ll get to work across multiple household brand names alongside some of the smartest people working in digital.

Working in partnership with our clients, the Insights Manager is responsible for identifying and providing data insight through brand’s measurement, thought leadership and insight led recommendations. You will play a key role in delivering value to our clients and media teams through your application of our industry-leading proprietary tools, as well as developing insight from both primary and 3rd party research.

We’re looking for individuals who have the potential to be an insight star: so a solid understanding of the total marketing process and the strategic role of insights, customer research and media will be required. You should be passionate about insights and experienced working in a fast-paced and intellectually challenging environment.

The successful candidate will be able to combine sharp analytical thinking, have a drive for uncovering data-orientated insights and pushing the boundaries with the way we do things.

The Ideal Candidate

The perfect opportunity for an experienced digital marketeer looking forward to thriving in digital media, this role is designed to give the right individual exposure to the world of consumer insights and digital strategy across a multitude of clients.

Working within the insights team, the successful candidate will be integral in achieving client project goals through data-driven consultancy. The ideal candidate will be able to demonstrate an enthusiasm for digital media and be keen to build up a career within digital media.

Your Mindset

• Data-oriented and analytical mind, with the ability to identify trends within datasets.
• Ability to translate complex data into clear and actionable insights.
• Passion for exploring new data sources and methodologies.
• Adaptability is essential. Our industry is a fast-moving one with new data sources, new tools, and new ways of working.
• Highly organised and efficient with strong attention to detail and time management skills.
• Able to communicate effectively and work as part of a team.
• Strong customer-centric approach with a keen understanding of user intent and behaviour.
• A can-do attitude, a desire to grow and ambition to achieve are key.
• A start-up mentality, always seeking to improve team processes, try new tools and develop new solutions.
• You are not afraid to defend your point of view and raise a concern if you don’t agree with the way a situation is being approached.
• You can manage the day-to-day of junior account team members and guide and empower them to meet their own KPIs.
• Ability to work independently and as part of a team.
• Ability to effectively collaborate with cross-functional teams.

Essential Criteria

• Familiarity with AI prompts and solutions to extract insights from data and machine learning applications. Experience crafting prompts and devising ways of working incorporating AI will be valuable.
• Familiarity with data visualization tools like Tableau, Power BI, Looker studio or equivalent. It is important for the insights we provide to tell a story.
• You have experience assessing different insights from different data sources and bringing them together into one single view and recommendation.
• Experience working with large datasets is a must. Our clients are large and global so often have large datasets to explore.
• Experience with web analytics (Google or Adobe) experience would be beneficial.
• Experience using features of PowerPoint, Outlook and Excel (e.g. Creating and formatting presentations, sorting and filtering data, creating graphs and tables)
• Proficient in Python scripting and in coding scripts for automation and classification tasks is very beneficial.

Preferred Criteria

• If you can speak a language additional to English, that’s a plus! We have 28 languages in our London office, and work with a lot of clients all over the world.

Responsibilities

The kind of work you’ll be doing will vary day-to-day, but will include:

• Lead and manage a team of insights analysts, fostering a collaborative and results-oriented environment.
• You will be getting deep into 1st and 3rd party data to provide actionable insights for our clients which will drive their strategies in both the short and the longer term.
• You will be at forefront of guiding our clients towards a digital centric approach. Using a combination of intent, audience, and survey data.
• You will be responsible for spotting opportunities to scale and identify potential additional projects that could serve our clients.
• Identifying team efficiency opportunities and working with the Insights director to optimise team processes and/ or automate with tool development. This is particularly important with the increasing opportunities generated by AI.
• At times, you may be working on 2-3 projects simultaneously. This will make it essential to prioritise tasks.
• If applicable, to develop and implement scripts and solutions using Python and other programming languages identifying areas where automation can be applied to improve efficiency and productivity.
• Train and support team members on the use of new automated processes.

Job tags

Salary