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Location

Cambridge, Cambridgeshire | United Kingdom

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Job description

About The Role

12 month Fixed Term Contract

Location – Bourn, hybrid working.

Working in a small team, you will manage our existing client communications strategy and execution, across all media channels. This includes ownership and leadership of Hubspot for comms automation, experience design, complex workflow design, and lead scoring. As a core member of a small team, the role is fluid, and you will provide specialist, general and administrative responsibilities in the team.

The key purpose of the role is to Nurture our CRM leads towards becoming a sales opportunity.

Our business model is not transactional but requires building credibility and a voice of authority over a period of time. You will be entrepreneurial at identifying opportunities to speak to clients through our Marketing comms channel, and how CDP can solve their needs

About You

Experience Required:

• Knowledge and experience in martech platforms, ideally Hubspot,If not hubspot, you have experience with the principles and can quickly learn and adapt to a new system.
• Experience in dealing with client CRM data, list creation, segmentation, unsubscribes.
• Experience using PowerBI to provide snapshot and insights into audiences.
• Knowledge of UK and EU GDPR rules.
• Creation, testing and optimisation of communications across channels – creative, proposition development, messaging.
• Reporting on campaign and channel performance with recommendation for next actions.
• Understanding of B2B sales funnel to support marketing and internal sectors with campaign planning - collaborating with teams to ensure lead nurture activity aligns customer need with business need.
• Proactively works with other marketing teams and sectors to identify lead nurture opportunities.
• Produce performance reports detailing segment and channel results, learnings, and improvements.
• Working with the sales support administrator on creating and segmenting sector audiences to be uploaded to HubSpot.
• Create process and documentation to support future good practice where it doesn’t exist.
• There will be administrative roles including ensure agency costs are agreed, put through finance systems and invoice paid on time.
• You will use PowerBI to use the output to prepare insights for internal stakeholders.
• Supporting other team members when workload is lighter.

Skills required:

• Customer first thinking.
• Able to understand and interpret business problems to activity.
• Influence other departments.
• Ability to ask questions to get to a solution.
• Outcome focused.
• Able to explore, present and interpret data to tell the story.
• Comfortable questioning senior managers to understand.
• Not afraid to fail.
• Excellent communicator, comfortable take an authoritative and collaborative approach, internally and externally.
• Strong stakeholder management.

About Us

Cambridge Design Partnership (CDP) is an end-to-end innovation partner, propelling global brands and ambitious start-ups to success. We build breakthrough products and services – from insight to ideas, prototypes to production – bringing innovation to life. Our teams are multi-disciplinary, uniting scientific rigor, design ingenuity, and engineering excellence for consumer, healthcare, and industrial clients. People-centred, deeply collaborative, and – above all – expert, we’re uniquely positioned to shape the future for consumers, patients, and industry. Even our ownership model is innovative: We’re 100% owned by our employees, ensuring an open culture and a total commitment to our projects’ success.

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Job tags

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Salary