Senior Product Manager Apparel Salewa (M/F)
Location
Bolzano | Italy
Job description
The Oberalp Group is a management driven family business - a house of brands that creates high quality technical mountaineering products. We have 6 own brands Salewa, Dynafit, Pomoca, Wild Country, Evolv and LaMunt. As an exclusive partner of other brands in the sports sector we offer our entire know how in communication, sales and image building.
We are a team of more than 1000 employees in 11 countries worldwide – a group of adventurers and dreamers, mountaineers, looking for their next peak.
The Senior Product Manager for Salewa Apparel is responsible to enhance product positioning, identify and promote product value and improve product profitability for the assigned product category.
He/She combines active product use, a strong understanding of today’s sport cultures, and market knowledge from sales, consumers, and our retail partners to create the ideal product range for Salewa. The Senior Product Manager provides leadership and direction to design and development teams in order to develop market-leading collections from concept to buy ready. He/she also prepares and supports the sales team throughout the sales process.
Tasks & responsibilities
- Develop a seasonal product line/matrix by following the brands strategic briefing
- Define and deliver a detailed product brief (feature, design, functionality, costs and quality) in order to brief the different departments within the Product Team (Design and Development etc.)
- Prepare the business plan proposal (product concept, price positioning, target costs, features, sales potential, promotion and communication)
- Collect structured feedback through the sales organization and other sales data to use as an element in the matrix development.
- Analyze competitors (product prices, activities) as well as market needs and identify future trends in close collaboration with the brand, developing contacts with proper focus groups
- Present product strategy and explain product features during sales meetings and other internal meetings to raise product know how
- Market visits for presentation, relationship building and trend/market research and assist in meetings with key accounts and strategic dealers
- Monitor Product Development progress and supervise Design team to respect milestones and product briefings
- Prepare, edit and hold product presentations based on Design and innovation proposals
Profile
- Degree in Economics/Marketing/Communication or Industrial/Product Design
- 4+ years of experience in a similar role, preferably in the sporting goods sector
- Very good English skills and Italian or German
- Travel required: 40%
- Pasion for sports, especially mountaineering (ski touring and hiking)
Workplace : Bolzano, IT
If you are interested to work in a challenging, international and dynamic environment then apply now!
Job tags
Salary
