Ferrero
Location
Alba (CN) | Italy
Job description
Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 38,767 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.
As a Junior Brand Manager, you will support the Marketing Team in projects related to the market share growth and the strengthening of the assigned brand within a larger competitive environment (in between meals market). Moreover, you will contribute to support and develop the marketing strategy.
Brand Strategy:
• Supports the implementation and achievement of objectives, goals, strategies and measurements (marketing mix, consumer target groups, pricing)
• Market Analysis
• Develops and maintains a deep understanding of consumer behavior, competitors, brands and consumption trends
• Cooperates with the Market Reasearch function to track brand performances (sell-in & sell-out data, pricing, stock levels, market share, etc.) and consumer behaviour, in order to identify challenges and recommend corrective actions.
Communication and advertising strategy:
• Supports the definition of communication and advertising strategies, briefing the advertising agencies with all the information needed to produce effective commercials and advertisements
• Verifies the effectiveness of advertisements including the media plan, by means of quantitative and qualitative research.
Budget and sales planning:
• Participates in the budget definition for advertising costs and costs associated to market research and analysis, also monitoring the compliance with the budgeted figures and ongoing economic performance
• Participates in the sales plans’ drawing up in relation to the products in their different forms and presentations, detailing the promotional activities to be carried out during the various phases.
• Master’s degree in Economics
• 1-2 years of experience in Marketing or Trade&Shopper Marketing depts
• Understanding of different markets and cultures
• Strong analytical skills
• Fluency in Italian and English
• Good skills in MS-Office applications (PowerPoint, Word)
• Advanced proficiency in Excel (i.e. pivot table, v-look up)
Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.
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