Facttwin
Location
Hyderabad | India
Job description
Role Summary:
Facttwin is seeking a talented Content Writer with a specialization in the realm of Industry 4.0 and smart manufacturing technologies to join our dynamic team. The ideal candidate should possess a profound understanding of manufacturing technologies and excel at creating persuasive content tailored for a B2B audience, including professionals and decision-makers in the manufacturing sector. Key Responsibilities: Develop and produce high-quality, informative, and captivating content tailored to our B2B audience, with a primary focus on our Industry 4.0 and smart manufacturing solutions. Generate diverse content types, including blog posts, whitepapers, case studies, email newsletters, website copy, and social media posts. Collaborate closely with the marketing and product teams to comprehend product features and updates, transforming them into client-centric benefits and solutions. Conduct in-depth research on manufacturing trends, challenges, and technological advancements to ensure content accuracy and relevance. Optimize content for SEO to enhance visibility and search engine rankings. Contribute to the development and execution of a content strategy aligned with the company's marketing objectives and brand voice. Analyze content performance metrics and provide data-driven recommendations for content optimization. Qualifications: Bachelor’s degree in Communications, Journalism, English, Marketing, or a related field. 2+ years of experience in content writing, preferably in the manufacturing technology or Industry 4.0 domain. Solid understanding of B2B marketing with the ability to craft engaging content for a professional audience. Exceptional writing, editing, and proofreading skills with meticulous attention to detail. Proficiency in translating technical product features into clear, benefit-driven content. Familiarity with SEO best practices and content optimization. Preferred Skills: Knowledge of smart manufacturing technologies and Industry 4.0. Experience with content management systems and digital marketing tools. Ability to work independently and collaboratively in a fast-paced environment.Job tags
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