Digital Marketing Executive for eCommerce
Location
Chavakkad | India
Job description
Job Description:
We are on the lookout for an innovative Digital Marketing Executive with a strong background in eCommerce. The ideal candidate will be responsible for crafting and executing a comprehensive digital marketing strategy to enhance our online presence, drive traffic to our website, and boost online sales.
Key Responsibilities: - Develop, implement, and manage marketing campaigns that promote our products and services on the eCommerce platform
- Optimize our online marketing funnel for customer acquisition, conversion, and retention
- Manage and refine the company's social media presence, focusing on platforms that drive eCommerce traffic
- Utilize a range of techniques including paid search, SEO, and PPC
- Oversee the online marketing budget and allocate spending on various channels
- Analyze consumer behavior and adjust email and advertising campaigns accordingly
- Collaborate with UI/UX Designers to improve customer experience
- Measure and report performance of all digital marketing campaigns, assessing against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies through digital marketing
- Collaborate with internal teams to create landing pages and optimize user experience
Requirements Qualifications: - Bachelor's degree in Marketing, Digital media, or relevant field
- Proven working experience in digital marketing, particularly within the eCommerce industry
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools
- Strong analytical skills and data-driven thinking
Benefits Benefits: - Salary Range: $25,000 - $30,000 annually, commensurate with experience and ability.
- Commission Structure: Attractive commission plan based on performance Paid time off including vacation, sick days, and public holidays.
- Opportunities for professional development and career growth.
- Employee discounts on products and services
- Flexible working hours and remote work options
- A supportive and dynamic work environment.
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