Digital Marketing

Location

Pune | India

Job description

Skills Required:

• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Solid understanding of performance marketing, conversion, and online customer acquisition

SEO Executive Responsibilities:

• Conducting on-site and off-site analysis of web SEO competition.
• Using google analytics to conduct performance reports regularly.
• Creating high-quality SEO content.
• Assisting with blog content.
• Leading keyword research and optimization of content.
• Keeping up-to-date with developments in SEM.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code

Job tags

Salary