upGrad
Location
Mumbai | India
Job description
Location:
Mumbai, Andheri (Marol)
Position Overview:
As a Creative Director at upGrad, you'll be responsible for steering our creative vision, leading a talented team of creatives, and ensuring the delivery of high-quality and innovative design solutions across various mediums for the International markets - Singapore, Vietnam, and U.S.
Responsibilities:
- Strategic Leadership: Develop and oversee the creative vision, ensuring alignment with the company's objectives and brand identity.
- Team Management: Lead, mentor, and inspire a diverse team of designers, artists, copywriters, and other creatives.
- Project Direction: Provide direction and guidance throughout all stages of project development, ensuring high-quality deliverables that meet client or company expectations.
- Collaboration: Foster a collaborative environment, working closely with cross-functional teams to integrate creative strategies into broader business objectives.
- Resource Management: Manage project budgets, timelines, and resources effectively, ensuring efficiency and optimal utilization of talent and tools.
- Brand Development: Drive brand consistency and evolution, refining brand assets, and ensuring a cohesive brand identity across all touchpoints.
- Trend Awareness: Stay updated on industry trends, market developments, and emerging technologies to drive innovation and maintain a competitive edge.
- Content Mandate:
- Develop and create clear, persuasive, and original copy for various marketing materials including, but not limited to, websites, advertisements, social media, emails, and product descriptions.
- Collaborate with the various teams to understand project requirements, target audience, and brand guidelines.
- Conduct thorough research to understand industry trends, market needs, and competition to inform writing strategies.
- Edit and proofread content to ensure accuracy, consistency, and adherence to brand guidelines.
- Brainstorm and contribute creative ideas for campaigns and projects.
- Adapt writing style and tone as necessary for different platforms and audiences.
Requirements:
- 7-8 years proven experience as a Copywriter
- Exceptional writing, editing, and proofreading skills with a strong portfolio showcasing various writing styles and formats.
- Understanding of SEO and proficiency in keyword usage.
- Ability to work effectively in a collaborative environment, take constructive feedback, and meet deadlines.
- Excellent communication and organizational skills.
- Bachelor's degree in Marketing, Communications, English, or a related field (preferred but not required).
Salary-Upto 18 LPA
Job tags
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