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Location

Chennai | India

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Job description

Job Description

Company Description

Company Description

Dentsu Media is the largest area of specialism within the dentsu network. It is brought to markets globally, through three award-winning agency brands: Carat, iProspect and dentsu X. All three are underpinned by a scaled network offering of talent, capabilities, and services to support, grow and transform the world’s leading advertisers. Operating across more than 145 countries, dentsu Media is trusted by leading brands across a broad range of sectors, from pioneering technology to cutting-edge fashion. Dentsu leverages technology, creativity, and in-depth data analytics to drive superior results that amplify its clients' brands. Dentsu Media is transforming advertising as a force forgrowth, a force for good and has become the destination for employees to cultivate meaningful careers and for brands to accelerate previously unseen, sustainable growth.

Job Description

The Commerce & Retail Media team at dentsu leads strategy, activation and optimizations for large buy-side Retail Media brands (CPG, Apparel, Electronics, etc.) and Commerce clients. The Senior Associate will demonstrate the ability to report and optimize client marketing campaigns within Amazon, Criteo, Instacart, Walmart and other retail media networks. You will play an essential role on client teams to build and execute large-scale campaigns and tests that deliver on our strategy for the client. You will deliver reporting, insights and projects in a timely manner and within budget plans supporting the team with flawless execution.

You Will:

• Manage ongoing optimization efforts to meet campaign goals, including daily management of campaign budgets, bid management, reporting, keyword and targeting strategies, and campaign revisions based on performance history and our client's goals.
• Plan and execute retail media campaigns, including account setup, campaign builds, daily optimization, bid strategy development and managed and budget pacing.
• Interpret performance reports to provide actionable insights and analysis  
• Ensure campaigns are run to agreed upon best practice guidelines 
• Assist and attend weekly calls and meetings 
• Collaborate across our client team and channels.  

Qualifications:

• At least 3 years digital performance marketing experience in ecommerce / retail search, paid search, PPC, paid social, programmatic, or related field or 1+ years managing large-scale, complex ecommerce campaigns.
• Experience managing budgets, meeting KPIs and informing KPI goals
• SaaS platform (i.e. PacVue, Skai, etc.) and bid management platform experience preferred.
• Strong excel skills and analytical mindset, with the ability to identify trends and insights through data analysis 
• Enthusiasm for performance marketing, new platforms and the exciting world of eCommerce and emerging platforms.

Strong personal organizational, communication and prioritization skills with a strong attention to detail.

Additional Information

Working shift - EST 

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Salary