Reliance Retail
Location
Hyderabad | India
Job description
What You’ll Need:
· Bachelor’s degree. · 6/7 Yrs of experience in State Marketing / Regional marketing. · Proven working experience in regional marketing / BTL marketing · Demonstrable experience leading and BTL marketing. · Strong analytical skills and data-driven thinking · Up-to-date with the latest trends and best practices in online marketing and measurement. Specifically, You Will Be Responsible To Works with other Retail functions (Stores, VM) to ensure key stores have special retail marketing support. Ensure on time execution of regional VM & BTL Initiatives. Coordinates in-store promotions and the related marketing elements. Makes recommendations on best practices within store chain Visits stores and discuss with the store manager about service concerns, marketing programs. Serve as primary marketing liaison between Stores and marketing team. Budget implementation and control. Leads the development of retail marketing initiatives aligned with marketing communications to promote maximum sell-in and sell-through. Works closely with sales management, internal colleagues, and vendors to create and evaluate in-store marketing programs. Collaborate with agencies and other vendor partners Budget, Vendor Management, Media Plan - track BTL / ATL expenses on a monthly basis PO / SE, Coordination for VM - Production / Dispatch / Implementation, BTL/ATL - Creative / Printing / Dispatch / Distribution / Execution New Store Opening - Ensure effective New Store Launch and generate excitement through various marketing activities (such as catchment branding, pre-launch R- One sign up etc.) to attract larger footfall into new stores / re-launched stores and sustain the footfalls through activities like in-store implementation of marketing pack.Job tags
Salary
