Digital Marketing Manager

Location

Chandigarh | India

Job description

Job Description:

We are seeking a versatile and skilled Digital Marketing and Analytics Manager to lead our digital marketing efforts while also overseeing tracking implementation and analysis. In this role, you will be responsible for developing and executing digital marketing strategies across various channels, as well as ensuring accurate tracking and measurement of campaign performance. You will leverage your expertise in digital marketing, analytics, and tracking implementation to drive data-driven decision-making and optimize marketing effectiveness.

Responsibilities:

• Develop and execute comprehensive digital marketing strategies across various channels, including email marketing, social media, content marketing, and paid advertising, to achieve business objectives and targets.
• Lead the implementation and configuration of tracking tools and technologies, such as Google Analytics, Google Tag Manager, and other marketing analytics platforms, to accurately measure and report on campaign performance.
• Collaborate with cross-functional teams to define tracking requirements and ensure proper tagging and tracking implementation across all digital assets, including websites, landing pages, and marketing campaigns.
• Monitor and analyze key performance indicators (KPIs) and metrics to assess the effectiveness of digital marketing initiatives, identify areas for improvement, and optimize campaign performance.
• Provide regular reporting and insights to stakeholders, translating complex data into actionable recommendations for marketing strategy optimization and decision-making.
• Stay updated on industry trends, best practices, and emerging technologies in digital marketing, analytics, and tracking implementation, sharing knowledge and insights with team members to drive continuous improvement.
• Conduct regular audits and quality checks to ensure the accuracy and integrity of tracking data, troubleshooting issues and resolving discrepancies as needed.
• Manage digital marketing budgets effectively, tracking expenses and allocating resources to maximize ROI and achieve desired outcomes.
• Lead and mentor a team of digital marketing specialists and analysts, providing guidance, feedback, and professional development opportunities to support their growth and success.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, Data Science, or related field; Master's degree preferred.
• Proven experience in digital marketing management, analytics, and tracking implementation, with a focus on driving business results through data-driven strategies.
• Expertise in digital analytics tools such as Google Analytics, Google Tag Manager, Adobe Analytics, or similar platforms.
• Strong understanding of tracking implementation best practices, including tagging methodologies, event tracking, and data layer implementation.
• Proficiency in digital marketing channels and tactics, including SEO, PPC, social media marketing, email marketing, and content marketing.
• Excellent analytical skills with the ability to interpret complex data sets and generate actionable insights.
• Strong project management skills with the ability to manage multiple initiatives simultaneously and meet tight deadlines.
• Excellent communication and presentation skills, with the ability to convey technical information to non-technical stakeholders in a clear and concise manner.
• Leadership experience, with the ability to inspire and motivate team members to achieve common goals.

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