Location
Noida | India
Job description
Position Summary
Evaluate business goals and objectives from multiple business teams, assist business lines to articulate KPIs and translate KPIs to a measurement plan to develop tracking/tagging strategies for measuring metrics.
Job Responsibilities
- Responsible for creating technical implementation specs for web application and mobile apps using adobe launch and adobe analytics (Not Google Analytics) .
- Responsible for configuring reportsuite and setting up processing rules, classification builder, custom metrics and variables and virtual reportsuite.
- Maintain and build tagging and across digital properties using data-layers
- Experience working with analytics implementation on single page applications.
- Validating tagging and usability within adobe analytics (Not Google Analytics) UI
- Assist with tracking and improving the results of marketing campaigns
- Provide standard methodologies to business lines in solving web analytics platform strategy and technical needs
- JavaScript experience in coding and fixing the analytics implementation on a given site. Debug, solve, and fix the configuration and integration issues.
Knowledge, Skills and Abilities
Education
- Bachelor's degree in Computer Science, Engineering, or related discipline
Experience
- 4-6 years of work experience in relevant field
Knowledge and skills (general and technical)
- Expertise in Adobe Analytics (Not Google Analytics) and Adobe DTM/Launch.
- Development Skill: Java Script, HTML, CSS, jQuery, Data Layers
- Good Experience in leading Adobe Analytics (Not Google Analytics) implementations across Web, mobile and apps
- Understanding of Agile methodologies
- Excellent troubleshooting and communication skills
Job tags
Salary
