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Market Research Analyst


Illumine-i


Location

Chennai | India


Job description

With campuses in Austin and Chennai, Illumine Industries Pvt. Ltd. (Illumine-i) is a young multinational firm engineering sustainable living solutions. We are a team of engineers and creative thinkers, working towards the development of renewable power plants, energy-efficient buildings with competent construction methodologies, clean transportation, and high-potent agriculture & manufacturing technologies.

You can learn more about us at:

The Big Picture

The market acquisitions team controls all the communication between the company and the customers. The team makes sure the right brand message is resonated across all channels and touch-points.

What you can expect as a Market Research Analyst at Illumine-i:

● You'll Identify potential markets and test them extensively

● You'll collect data on prospective customers, competitors, and market place and consolidate information into actionable items, reports, and presentations

● You'll compile and analyze statistical data using modern and traditional methods to collect it

● You'll interpret data, formulate reports and make recommendations

● You'll use online market research and catalog findings to databases

● You'll develop a marketing strategy per the overall company goals and vision

● You'll provide competitive analysis on various companies' market offerings, identify market trends, pricing/business models, sales, and methods of operation

● You'll have to remain fully informed on market trends, other parties researches and implement best practices

● You'll be creating and monitoring a wide variety of email marketing campaigns - A/B Testing, Automated drip campaigns, etc.,

● You'll be ensuring design and layouts of emails are optimized, user and mobile-friendly, and tracking-cum-analyzing campaign results

● You'll will run campaigns across multiple social media platforms

● You'll be a vital force in the creation and disposal of all varieties of marketing materials such as posters, social media content, email campaign contents, etc.,

● You'll be aiding additional digital marketing efforts

● You'll help create and promote the overall brand identity of the company

Essential Qualifications include:

· Bachelor's degree with Excellent Communication Skills

· Should be able to work as an individual contributor with minimal supervision.

· Should have minimum 2-4 years of work experience in lead generation.

· Should have good MS Office Skills.

Great to have:

· LinkedIn B2B Lead generation experience

· Experience with CRM Operations & Basic knowledge in Construction Engineering concepts

· Prior experience working with the US market

· Social Media Automation Tools


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