vasitum
Location
Mumbai | India
Job description
KRAs for Product Manager (Pharma Division)
Understand the evolution of the market in the medium to long term and ascertain the trends in the brand portfolio
Understand the competitor landscape through research data at a macro level and through observation during market visits at a micro level
Data Analysis and Data Mining leading to facilitating marketing decisions
Preparation of marketing mix
Development of Brand positioning/ Product differentiation techniques
Managing Brand life cycle
Usage of analytical tools to identify problems and make decisions
Customer Segmentation & targeting
Design & Development of Promotional inputs
Goal Setting & Action plans including setting timelines milestones monitoring mechanisms etc
Explore/ Identify potential market segments & new frontiers
Leverage new business opportunities/ business alliance
data analysis,data mining,market research,defining product requirements,pharmaceutical consulting,pharmaceutical project management
Job tags
Salary
