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Product Manager Pharmaceuticals


vasitum


Location

Mumbai | India


Job description

KRAs for Product Manager (Pharma Division)

Understand the evolution of the market in the medium to long term and ascertain the trends in the brand portfolio

Understand the competitor landscape through research data at a macro level and through observation during market visits at a micro level

Data Analysis and Data Mining leading to facilitating marketing decisions

Preparation of marketing mix

Development of Brand positioning/ Product differentiation techniques

Managing Brand life cycle

Usage of analytical tools to identify problems and make decisions

Customer Segmentation & targeting

Design & Development of Promotional inputs

Goal Setting & Action plans including setting timelines milestones monitoring mechanisms etc

Explore/ Identify potential market segments & new frontiers

Leverage new business opportunities/ business alliance

data analysis,data mining,market research,defining product requirements,pharmaceutical consulting,pharmaceutical project management


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