GenesisPlacementServices
Location
Bangalore | India
Job description
We are seeking a highly skilled and motivated Product Marketing Manager to join our dynamic team in the software industry. As a Product Marketing Manager, you will play a critical role in driving the success of our SaaS (Software-as-a-Service) products. Your primary responsibility will be to develop and execute effective marketing strategies that will promote our products, generate leads, and drive customer engagement.
Responsibilities
Product Positioning and Messaging: Develop and refine compelling product positioning and messaging that resonates with target audiences and clearly communicates the unique value of our products. Go-to-Market Strategy: Create comprehensive go-to-market plans for new product launches, including market research, competitive analysis, pricing strategies, Value proposition, ICPs / segmentation mapping, Upsell and adoption plan. Product Launch Management: Plan and execute successful product launches, coordinating with cross-functional teams to ensure alignment on timelines, resources, and deliverables. Market Research: Conduct market research to identify market trends, customer needs, and competitive insights, and use this information to shape product development and marketing strategies. Competitive Analysis: Monitor and analyze the competitive landscape, providing insights to help the company maintain a competitive edge. Pipeline / Win-loss Analysis: Understand and monitor product pipeline to identify sales trends, buying triggers, loss patterns. Act on insights to improve win rates.
Requirements
Masters/Bachelor's degree in marketing, business, or a related field (MBA is a plus).
4+ years of experience in marketing with at least 3 years in product marketing, with a track record of successfully launching and promoting products.
Strong analytical, strategic thinking, and problem-solving skills.
Excellent written and verbal communication skills.
Proven ability to work effectively in a cross-functional team environment.
Experience with market research and competitive analysis.
Proficiency in marketing and analytics tools (e.g., Google Analytics, hubspot).
Industry knowledge and expertise in the relevant product category is a plus.
Experience in running product marketing for B2b SaaS or HR tech is a plus
Job tags
Salary
Rs 7 - 12 lakhs p.a.
