Performance Marketing Manager

Location

Bangalore | India

Job description

About Shankar Mahadevan Academy 

Founded by Indian singer-composer Shankar Mahadevan, this 12-year-old music academy has pioneered online music education for Indian music. Shankar Mahadevan Academy has brought music to over 17K+ students in over 90 countries with more than 350K+ virtual classes. With its mission 'Joy of Music', the academy has also brought music to the underprivileged and the underserved with its various non-profit initiatives.  

At Shankar Mahadevan Academy you will be a part of a dynamic and entrepreneurial team that works at the crossroads of arts, education, and technology. Your career at Shankar Mahadevan Academy will contribute to spreading music and Indian arts, while you get an opportunity to learn all aspects of growing an online business for a globally recognized brand. 

We are a lively community of dreamers and doers and follow a culture of fun, engagement, and growth with an emphasis on work-life balance.

About the role 

• Work hours: 5 days a week. Monday to Friday - 9am to 6pm IST. 
• Work from office only: Located off M.G. Road, Near Trinity Metro Station
• Compensation: INR 7 to 10 LPA depending on relevant work experience 
• Immediate to 15 days notice period preferred

Benefits

• Health insurance cover and PF
• Fruits on the house!
• Healthy working environment
• Weekly employee engagement activities and regular outings

Roles & responsibilities

As a performance marketing manager, you will be responsible for driving brand awareness, user acquisition, and revenue growth. 

• Create and execute a strong performance marketing strategy & execution plan
• Plan, execute, and optimize for key traffic, lead, and conversion KPIs via paid, organic & own media channels
• Manage budgets & campaigns across channels to drive strong results and manage CAC
• Increase efficiency through funnel optimizations, targeted execution, and A/B testing of campaigns
• Proven expertise in managing and optimizing ad campaigns end-to-end across various platforms, especially Google and Meta
• Create and manage advertising budgets, ensuring cost-effectiveness and optimal allocation of resources to achieve maximum ROI
• Prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including PPC, SEO, social media, and other digital channels
• Good understanding of various ad formats, landing pages, marketing collaterals, etc. to optimize KPIs
• Should have knowledge of Google Analytics/ Mixpanel
• Proficient in carrying out quick analyses to figure out what's going wrong and how to fix issues
• Highly proactive in terms of researching new features/strategies and coming up with suitable recommendations
• Brownie points if you can manage social media accounts
• Increase lead generation
• Additionally, digital media buying experience welcomed
• Track and report on the effectiveness of campaigns, providing regular performance reports to key stakeholders and management

Skills required / Must-haves for the role 

• Bachelor's degree in marketing, business management, or a related field
• Hands-on and prior experience in similar role
• Expertise in campaign and channel analysis and reporting, including Google Analytics
• Excellent analytical skills and leverage data, metrics, and consumer behaviour trends to drive actionable insights & recommendations
• Creative thinking and problem-solving abilities
• High on ownership of the tasks given
• Goal-oriented, strong communication skills, and a strong problem solver
• 5 Years of experience

Job tags

Salary