Location
India | India
Job description
Campaign Strategy:
- Collaborate with the marketing team to define campaign goals, target audience, and budget allocation.
- Develop a comprehensive media buying strategy tailored to Meta and TikTok platforms.
- Stay updated with platform algorithm changes, ad formats, and best practices.
Media Planning:
- Conduct audience research to identify the most relevant demographics and interests.
- Select the appropriate ad formats (e.g., image, video, carousel) based on campaign objectives.
- Determine the optimal ad placements and bidding strategies.
Ad Creation and Optimization:
- Create compelling ad content that aligns with the brand and campaign objectives.
- A/B test ad variations to identify high-performing creatives.
- Continuously optimize campaigns to improve click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
Budget Management:
- Manage ad budgets effectively to ensure optimal allocation of resources.
- Monitor spending to stay within budget constraints and adjust as needed.
Performance Analysis:
- Analyze campaign performance data and generate regular reports.
- Identify key performance indicators (KPIs) and use data insights to make informed decisions.
- Provide recommendations for campaign adjustments based on data analysis.
- Create and manage reports using Google Looker Studio as the preferred reporting tool.
Competitor Analysis:
- Keep track of competitor advertising strategies on Meta and TikTok.
- Identify opportunities to outperform competitors and differentiate campaigns.
Compliance and Policies:
- Ensure that all advertising campaigns adhere to platform policies and guidelines.
- Stay informed about any changes in ad policies and implement necessary adjustments.
Job tags
Salary
