PeopleStrong
Location
Gurgaon | India
Job description
What role will you play?
Management Trainee - Content Marketing What will your job attributes include? The ideal candidate will be responsible for creating our relevant Digital marketing content. Your market research will help guide you when creating this content. You will collaborate with other internal teams and product marketing team members to develop our strategy for product launches and product positioning. ● Accountable for all content marketing initiatives to drive traffic, engagement, and leads, that deliver sales and customer retention. ● Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost ● This role requires a brand publisher mindset: to create the content our audience is looking for and then optimize the path to conversion ● Editorial requirements include basic SEO understanding, content categorization, and structure, content development, distribution, and measurement. Development of editorial governance so content is consistent with our brand voice, style, and tone. ● Editorial calendar and organization workflows must be developed and managed. ● Requires the person to understand the best practices of the main social media channels, which content and approaches work on each, and why ● Measurement and optimization of the program will be required on a regular and ongoing basis ● Management of all creative resources including designers, writers, and other agency personnel ● Integration of content programs with brand campaigns to drive the brand to demand. ● Executive presentations on the program approaches and results will be required. What skills will help you succeed in this role?● Prior experience of working in a global organization and well versed with digital marketing strategies. ● Hands-on experience in Marketing Campaign, launching SaaS product ● Master's degree or post-graduate from a premier institute ● Strong verbal, written, and presentation skills What will help you drive results?● Acts to surpass goals, seizing opportunities to push the envelope. ● Sets continually higher goals that are ambitious but realistic for self and team, geared to organizational objectives. ● Focuses on new business opportunities that enable business development targets to be exceeded. ● Commercial orientation ● Enables higher profitability or revenue or market share by incrementally improving the business: making calculated changes in processes, selecting additions to the portfolio of businesses, or growing the business organically. ● Looks beyond basic metrics to think strategically when making commercial decisions. Evaluates the wider commercial impact of decisions beyond the short-term. What personal attributes will help you win?● Dynamic, engaging, self-reliant senior executive ● Ability to deal with ambiguity ● Manage a collaborative and analytical approach ● Articulate communicator ● Self-confident and humble ● Open to continuous learning ● Intelligent, rigorous thinker who can operate successfully amongst bright people. ● Be equally comfortable and capable of interacting with technologists as they are with business executives.Job tags
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