FinEzzy
Location
Delhi | India
Job description
Job Summary
We are looking for a Digital Marketing Executive with a minimum 01 to 03 years of relevant experience in the fintech space. A candidate specializes in a multiple category of communication-related to User Acquisition, Engagement and Retention.
We are looking for a candidate who is face and voice of FinEzzy marketing efforts and be part of a 10X path by helping us build a multi-million lending business for the mutual funds market in India.
Experience : 2-5 years
Salary Range: 2.5 to 4 LPA ( No bar for the right candidate)
Roles and Responsibilities
· Performance Marketing:
● Develop and execute performance marketing strategies.
● Work closely with the internal team partners to drive user growth revenue through various performance marketing channels such as paid search, display advertising and social media.
Campaign Platform Management:
● Work on the integration of the journeys, User creation and event-based activities with the campaign platform.
● Perform extensive campaign execution activities to meet the target of our journey towards 10X growth.
● Validate the campaign flowchart output data to ensure the right target audience is selected for marketing communication using the correct data sources.
Campaign Development and Deployment:
● Campaign development deployment of simple, medium, complex, multi-wave, cross channel, real-time personalized marketing communications customer life cycle campaigns across multiple channels using campaign tools (WebEngage, clever tap, MoEngage etc.)
● Focus on muti-channel communication plans for direct marketing across email, web, performance marketing, in-app promotions, audio ads and video ads to meet the business targets.
Stakeholder Management:
● Interacting with cross-functional teams such as Tech, Product, Credit, Communication Customer Success to drive the growth agenda ensuring correct implementation of all the growth hacks.
● Be an active entity in discussions with external stakeholders/ channel partners during engagement calls.
Minimum of 1-3 years of relevant experience as a copywriter or content creator, preferably with experience in the academic publishing sector.
Skills Required
● Strong experience in Growth Hacking, Customer Lifecycle Management, Digital Marketing Campaigns.
● You are self-directed, organized and detail-oriented as well as have the ability to multitask and work effectively in a fast-paced environment.
● Knowledge of campaign process end-to-end and frontend analytics.
● Strong execution skills and business acumen.
● Understanding of FB ads, Google ads, Clever tap, WebEngage, Mailchimp etc similar tool
Knowledge of MS-Excel or Google sheets.
Industry Preference
Financial Services, Fintech
Interested candidates may reach to us at [HIDDEN TEXT] or may contact us on 7999890200.
Thanks,
Team Finezzy
Job tags
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