Performance Marketing Manager
Select Brands International Pvt. Ltd.
Location
Indore | India
Job description
About the job
About The Company
Select Brands operates under the umbrella of a multi-brand model, focusing on developing consumer brands across various categories with a digital-first approach. Our target markets include niche segments such as Home & Decor, Personal Care, Grocery Gourmet, and DIY & STEM Toys.
Presently, we have two live brands:
Kyari.co
Robotbanao.com
Key Responsibilities
- Developing and implementing performance marketing strategies and campaigns, overseeing their performance and budget across Meta and Google platforms.
- Planning content creation aligned with revenue targets and budget allocations.
- Monitoring and optimizing key performance indicators (KPIs) such as sessions, click-through rate (CTR), conversion rate, cost per thousand (CPM), cost per click (CPC), return on ad spend (ROAS), and overall budget management.
- Focusing on revenue growth, optimizing conversion rates, managing budgets, analyzing campaign performance, and refining audience targeting and segmentation.
- Providing leadership and guidance to the performance marketing team.
- Communicating effectively with stakeholders to align strategies and goals
- Implement A/B testing strategies to improve ad creatives, landing pages, and campaign performance
- Collaborate with creative teams to develop compelling ad copies, visuals, and landing page experiences
- Manage budgets, bids, and campaign pacing to achieve cost-efficiency and maximize ROI.
- Conduct thorough keyword research, competitive analysis, and audience targeting to optimize campaign performance.
KEY KPIS
- ROAS
- CPA
- Conversion Rate
- CTR
- AOV
- ROI by Channel
- Website Traffic
- Revenue through Acquisition
Key Skills
- 5 years of experience of performance marketing
- Content Planning
- Analytical mindset
- Basic understanding of marketing fundamentals
- Understanding of branding
- Capable enough to judge the creatives
- Min 3 years of experience in D2C as a manager
- Should have managed monthly spends of 70 lacs - 1 cr on META
- Core Expertise in META and Google Ads
Job tags
Salary
Rs 10 - 15 lakhs p.a.
