Location
Mumbai | India
Job description
Greetings from FASHION TV / FTV
Fashion TV is urgently hiring for Brand Manager (MUMBAI based candidates only)
World s Largest Fashion Brand backed with most viewed proven and stable highend Luxury Fashion and Lifestyle Media House.
Location: Santacruz (W) Mumbai
Work From Office
Immediate Joiners required preferably
Interested candidates can share their profiles onor share on
- Some Fashion TV Key Facts:
- 12 24 hrs dedicated Fashion & Lifestyle channels.
- 23 years of existence.
- UHD channel.
- Available on leading OTT platforms all over the world.
- 100 plus of new content every week.
- 2 Billion Viewers.
- 250 Cable Satellites.
- 193 Countries.
- 500 Million Households.
- 10 Million Public TV Sets in Public Places.
- 5M website hits per month.
- Fashion TV App gets 500K Subscribers & 35K installation per Month.
- Fashion TV You Tube Channel has 65M Views & was viewed for 90M minutes.
- 4.5M plus likes on Facebook & 12M views per week.
- 300K Followers on Instagram & 125k Organic Reach Per Month.
Key Responsibilities:
- Brand Strategy Development: Develop and implement comprehensive brand strategies aligned with the companys vision and objectives. Identify target market segments and salon demographics to tailor brand messaging and experiences effectively.
- Salon Operations Support: Provide guidance and support to salon owners and managers to ensure alignment with brand standards and guidelines. Develop training programs and resources to enhance the skills and capabilities of salon staff in delivering exceptional customer service.
- Product Development and Merchandising: Collaborate with product development teams to identify salonspecific product needs and opportunities. Manage the development and launch of salonexclusive products ensuring alignment with brand positioning and customer preferences.
- Marketing and Promotions: Plan and execute marketing campaigns and promotions to drive foot traffic increase salon bookings and promote brand awareness. Develop creative and engaging marketing materials including digital and print collateral signage and promotional offers.
- Customer Experience Enhancement: Continuously assess and improve the customer experience within salon locations. Implement initiatives to enhance customer satisfaction loyalty and retention such as loyalty programs special events and VIP experiences.
- Salon Network Expansion: Identify opportunities for salon expansion and partnership development to grow the brands presence in new markets. Collaborate with real estate and business development teams to evaluate potential salon locations and negotiate lease agreements.
- Market Analysis and Insights: Conduct market research competitor analysis and customer feedback analysis to identify trends opportunities and challenges in the salon industry. Use insights to inform strategic decisionmaking and adapt brand strategies accordingly.
- Budget Management: Develop and manage the salon brand budget effectively allocating resources to initiatives that yield the highest return on investment. Monitor expenses track performance metrics and optimize spending to achieve business objectives.
Working days Mon to Fri (9.30am to 6.30pm)
Preferred candidates from Salon Spa Aesthetics Gym Nail studios etc
brand marketing,salons,network expansion
Job tags
Salary
