PlaySimple Games
Location
Bangalore North | India
Job description
As a Senior Product Manager, you will be a key member of our team tasked with growing our user base and expanding our audience. If you enjoy, strategically planning, developing and executing integrated marketing programs across several platforms (i.e.: Facebook, Chartboost, and more that will generate the demand, growth and subsequent acquisition of users across our entire game portfolio, you’ll love this job.
What’s required of you:
• Grow our mobile user base and drive traffic through paid advertising
• Work with multiple advertising channels
• Provide analytical insight into mobile trends and strategize adjustments to increase our audience
• Uncover creative and non-traditional means to capitalize on untapped sources of traffic
• Synthesize external and internal data along with team feedback to develop coherent roadmaps and test plans for growing our player audience
• Build and expand relationships with external partners, publishers and traffic sources
• Manage ongoing optimization of the acquisition funnel including A/B and multivariate testing
• Work effectively across multiple internal teams (product, creative, engineering, etc.) to deliver successful end-to-end campaign definition, development and execution
• Measure campaign effectiveness, return on marketing spend, performance and campaign ROI
• Identify new partner, platform, and optimization opportunities to drive campaign performance
• Develop test plans, measure performance, and make recommendations based on testing.
• Partner with International and Localization teams to support International advertising as appropriate
Qualifications and Skills Required:
• Intuitive grasp of data and strong with Excel
• Genuine interest in social, gaming, analytics and advertising a must.
• Analytical and data-focused with experience in mobile analytics, optimization and A/B testing
• Proactive, energetic self-starter who thrives on getting things done
• Exceptional communications skills: written, verbal as well as presentation abilities
• SQL and/or Programming Experience a plus.
Job tags
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