Location
Bangalore | India
Job description
External Interface
- Brands/Retailers
- Vendors
- Third-party agencies
Minimum Qualification
- Graduate, MBA (Marketing)
Minimum Experience
- 6 to 10 years of experience in the retail industry; marketing experience is preferred
Special Skills/Attributes
- Negotiation Skills
- Client Networking
- Good communication skills
Overall, Purpose/Objective Of the job
Responsible for maintaining a good relationship with mall retailers, achieving revenue generation through the sale of advertising space, various signages and promotion space across the center, and identification of new locations/spaces in the mall for additional revenue generation
Key Responsibilities
- Retailer relationship management - Meeting retailers regularly to understand their marketing plans and marketing support requirements, offer special support to anchors brand s, give seasonal launches support, store launches, etc.
- To plan and organize events in association with retailers to give a thrust to specific groups/ categories, and brands and thereby drive visibility and consumption.
- Communicate to external and internal stakeholders- Sending out all the marketing communication, and onboarding retailers for all mall marketing campaigns.
- Revenue Maximizing - Propose strategies/plans for retailers to generate revenue and achieve the yearly target through signages/space selling.
- Sponsorship and barter deals - Responsible for maximizing the retailers participation and generating sponsorship/barter for mall marketing campaigns.
- Determine the positions/ sites for directional signages within the mall and ensure that the content of External Graphic Displays (EGD) across the mall is consistent with the finalized positions and branding principles.
- Supervise the quality of the displayed merchandise and retailers signages and timeliness in the installation of the same.
- Identify suitable new locations for permanent/temporary signage to generate additional revenue.
- Handling retailer s Gift cards - regular collections, disbursement planning, maintaining the tracker, and preparing the reports for auditors.
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Job tags
Salary
