Performance Marketing Manager
Location
Chandigarh | India
Job description
We are looking for a results-driven and strategic-minded individual to join our team as a Performance Marketing Manager. As the Performance Marketing Manager, you will be responsible for developing and executing data-driven marketing strategies to drive user acquisition, engagement, and conversion across various digital platforms.
Key Responsibilities: 1. Campaign Strategy: Develop and implement comprehensive performance marketing strategies to achieve user acquisition and revenue goals.
2. Digital Advertising: Plan and manage digital advertising campaigns across platforms such as Google Ads, Facebook, Instagram, and other relevant channels.
3. SEO and SEM: Optimize website content for search engines and manage paid search campaigns to increase organic and paid traffic.
4. Analytics and Reporting: Utilize analytics tools to monitor, analyze, and report on key performance metrics. Make data-driven recommendations to enhance campaign performance.
5. Budget Management: Efficiently manage marketing budgets to maximize ROI and achieve predefined KPIs.
6. Conversion Rate Optimization (CRO): Collaborate with cross-functional teams to optimize landing pages and user journeys for improved conversion rates.
7. A/B Testing: Conduct A/B testing on various campaign elements to identify and implement successful strategies.
8. Market Research: Stay informed about industry trends, competitor activities, and emerging digital marketing technologies.
9. Collaboration: Work closely with the creative and content teams to ensure alignment between marketing campaigns and overall brand messaging.
Requirements: 1. Bachelor's degree in Marketing, Business, or a related field.
2. A minimum of 4 years of experience is a prerequisite for this position.
3. Proven experience as a Performance Marketing Manager.
4. Demonstrable expertise in managing digital advertising campaigns and optimizing for performance.
5. Proficiency in Google Analytics, Facebook Ads Manager, and other relevant marketing tools.
6. Strong analytical and quantitative skills with the ability to interpret and leverage data to make informed decisions.
7. Excellent communication and project management skills.
8. Up-to-date knowledge of digital marketing trends and best practices
Job tags
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