Digital Marketing Manager
Location
Bangalore | India
Job description
Experience - 8 - 12 Years
MUST HAVES -
Digital Marketing
Online Marketing
Digital Marketing Tools
B2C focused campaigns
- Description:
- 1. Will be responsible for the revenue targets through digital modes across the geo.
- 2. Plan and execute all digital marketing campaigns including SEO/SEM, affiliate database, email, social media and display advertising campaigns
- 3. Partnership with ad networks/affiliates for driving paid subscription-based acquisition for Games, Sports, Videos, RBT and other VAS products
- 4. Increase organic traffic to the website and then converting the users to subscribe the product through all digital marketing platforms
- 5. Leads and manages the roadmap for digital channels, functionality, and platforms that deliver against the overall business objectives
- 6. Drives and make recommendations regarding how to most effectively engage customers within digital channels
- 7. Measure ROI, KPIs and prepare a budget
- 8. Design, build and maintain our social media presence for our products across the geo. Conceptualize the content marketing plan to drive acquisition and
- engagement
- 9. Manage and improve online content, considering SEO and Google Analytics
- 10. Identify trends and insights, and optimize spend and performance based on the insights
- 11. Brainstorm new and creative growth strategies
- 12. Plan, execute, and measure experiments and conversion tests
- 13. Liaise with Product, Delivery and Sales directors to improve the revenue and product KPI's across geo
- Expertise:
- Strong relationship with ad networks and affiliates
- Strong understanding and hands-on experience on all digital marketing platform
- Experience in handling higher marketing budgets (in millions)
- Solid knowledge of online marketing tools and best practices
- Exposure to the Asia, middle east and Africa market will be an added advantage
- Excellent analytical skills
Job tags
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