Digital Marketing Manager

Location

Kochi | India

Job description

DUTIES AND RESPONSIBILITIES

• To develop and execute social media strategies across platforms like Instagram, Meta, Google, Pinterest, LinkedIn, YouTube, website, and SEO aligned with the overall marketing activities.
• Plan, produce, and publish engaging content across platforms, in line with the content calendar, and handle the budget allocated for these platforms. 
• Monitor content performance, analyze performance metrics (engagement, reach, conversion rates, and customer feedback), and optimize content to achieve KPIs.
• Organise, coordinate and collaborate with various agencies to get content and shoots for digital platforms.
• Engage with our online community through timely responses and relevant engagement from the brand's handle.
• Maintain and update the website and optimize the landing pages regularly based on data analysis. 
• Run e-commerce campaigns and develop A+ pages for products.
• Stay updated on the latest social media trends, features, tools, and updates.
• Good editing, writing, communication, and analytical skills. 

SKILLS & QUALIFICATION

· Degree /MBA

· Minimum 8-15 years of experience in digital marketing

· Excellent verbal and written communication skills

· Must possess creative mindset

· Must be well-versed in social media management and analytical tools.

· Analytical skill

• · Knowledge of design tools such as Adobe/Indesign etc

Job tags

Salary