Digital Marketing Manager
Blossom Inners Private Limited
Location
Kochi | India
Job description
DUTIES AND RESPONSIBILITIES
- To develop and execute social media strategies across platforms like Instagram, Meta, Google, Pinterest, LinkedIn, YouTube, website, and SEO aligned with the overall marketing activities.
- Plan, produce, and publish engaging content across platforms, in line with the content calendar, and handle the budget allocated for these platforms.
- Monitor content performance, analyze performance metrics (engagement, reach, conversion rates, and customer feedback), and optimize content to achieve KPIs.
- Organise, coordinate and collaborate with various agencies to get content and shoots for digital platforms.
- Engage with our online community through timely responses and relevant engagement from the brand's handle.
- Maintain and update the website and optimize the landing pages regularly based on data analysis.
- Run e-commerce campaigns and develop A+ pages for products.
- Stay updated on the latest social media trends, features, tools, and updates.
- Good editing, writing, communication, and analytical skills.
SKILLS & QUALIFICATION
· Degree /MBA
· Minimum 8-15 years of experience in digital marketing
· Excellent verbal and written communication skills
· Must possess creative mindset
· Must be well-versed in social media management and analytical tools.
· Analytical skill
- · Knowledge of design tools such as Adobe/Indesign etc
Job tags
Salary