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Data Scientist- Senior Director - Analytics

Tamcherry - Zaportiv

Location

Secunderabad | India

Job description

Role: Data Scientist

Purpose Of The Role

As a Data Scientist specializing in Customer and Marketing Analytics, you will leverage your extensive

experience and expertise to drive data-driven insights and strategies in customer behavior,

segmentation, and marketing effectiveness. You will play a key role in shaping and executing data

science projects, applying advanced analytics techniques, and collaborating with cross-functional

teams to optimize customer experiences, target marketing efforts, and drive business growth.

What You Will Do

  • Lead the analysis of customer data and marketing campaigns to uncover insights and trends

that drive strategic decision-making.

  • Apply advanced analytics techniques, including statistical modeling, machine learning, and

segmentation, to understand customer behavior and preferences.

  • Develop predictive models and algorithms to optimize customer targeting, customer lifetime

value, churn prediction, and personalized marketing campaigns.

  • Collaborate with marketing teams to design and evaluate experiments, A/B tests, and

marketing attribution models.

  • Work closely with business stakeholders to understand their needs, define project objectives,

and communicate analytical findings in a clear and actionable manner.

  • Utilize data visualization tools to create compelling visual representations of data and

insights for presentation to both technical and non-technical audiences.

  • Drive the integration of data science and analytics into customer-centric strategies and

initiatives.

  • Mentor and provide guidance to junior data scientists and analysts.
  • Stay up to date with the latest trends, methodologies, and technologies in customer

analytics, marketing analytics, and data science.

  • Contribute to the development and maintenance of data infrastructure and analytics

frameworks.

  • Ensure compliance with data privacy and security regulations and best practices.

Qualifications

  • Bachelor's, master's degree in Computer Science, Statistics, Mathematics, Marketing

Analytics, or a related field.

  • 10+ years of experience in data science, analytics, and customer/marketing analytics.

Role Data Scientist Created Date September 19, 2023

 Reporting to Senior Director - Analytics Department Data Analytics

  • Proven track record of applying advanced analytics techniques and machine learning

algorithms to solve complex business problems related to customer behavior, segmentation,

and marketing effectiveness.

  • Strong expertise in statistical analysis, predictive modeling, and segmentation techniques.
  • Proficiency in programming languages such as Python or R for data manipulation, analysis,

and modeling.

  • Experience with data visualization tools such as Tableau, Power BI, or matplotlib.
  • In-depth understanding of customer analytics, marketing analytics, and digital marketing

concepts.

  • Strong knowledge of database systems, SQL, and data manipulation.
  • Excellent problem-solving and critical-thinking skills with a focus on delivering actionable

insights.

  • Excellent communication and presentation skills, with the ability to explain complex concepts

to both technical and non-technical stakeholders.

  • Proven experience in leading data science projects and collaborating with cross-functional

teams.

  • Experience with big data technologies (e.g., Hadoop, Spark) and cloud platforms (e.g., AWS,

Azure) is desirable.

  • Familiarity with customer relationship management (CRM) systems and marketing

automation platforms is a plus.

  • Knowledge of data privacy regulations and ethical considerations in customer and marketing

analytics.

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