Associate Product Marketing Manager
Location
Pune | India
Job description
About the job:
As an Associate Product Marketing Manager at Zoomifier, you'll play a crucial role in shaping the narrative and strategy around our innovative sales content management platform. You will be at the forefront of showcasing how Zoomifier revolutionizes the sales and marketing landscape by empowering enterprise teams to seamlessly manage the lifecycle of their sales content. Working closely with cross-functional teams, you'll develop and execute product marketing strategies that highlight the unique value proposition of our platform to our target audience. Your efforts will drive customer adoption, and revenue growth, and establish Zoomifier as the go-to solution for managing sales content effectively.
About Zoomifier:
Zoomifier is at the forefront of revolutionizing enterprise sales and marketing teams' approach to managing the lifecycle of their sales content. Our groundbreaking technology enables companies to effortlessly create, manage, customize, engage, and track their sales content all within a single, powerful platform. We've had the privilege of collaborating with successful sales teams across various industries, including Media and Entertainment, Sports, Insurance, Higher Education, Real Estate, Hospitality, and Financial Services. Together, we're reshaping how organizations deploy their sales content at an unprecedented scale. Join us as we drive success through the power of exceptional sales content.
Role and Responsibilities:
- Product Positioning: Develop compelling product positioning and messaging that effectively communicates the value of Zoomifier
- Go-to-Market Strategy: Create and execute go-to-market plans for new product releases, including product launches and sales enablement materials.
- Market Research: Conduct thorough market research to identify customer needs, market trends, and competitive intelligence to inform product development and marketing strategies.
- Content Creation: Produce high-quality marketing content, including product collateral, sales presentations, case studies, and blog posts, to educate and engage target customers.
- Sales Enablement: Collaborate with the sales team to provide them with the necessary tools, training, and resources to effectively communicate the value of our platform to customers.
- Analytics and Reporting: Monitor and measure the effectiveness of product marketing initiatives and adjust strategies based on data and insights.
- Competitor Analysis: Stay informed about competitors' offerings, pricing, and positioning to identify opportunities for differentiation.
- Collaboration: Work closely with product management, engineering, sales, and marketing teams to ensure alignment and successful execution of product marketing initiatives.
Best suited for candidates who possess:
- Proven experience of 2+ years in product marketing for B2B software or technology products.
- Strong understanding of marketing principles, including product positioning, messaging, and go-to-market strategies.
- Excellent written and verbal communication skills.
- Data-driven mindset with the ability to analyze market and product data to make informed decisions.
- Creative thinking skills with a knack for storytelling.
- Self-motivation and the ability to work independently as well as part of a team.
- Knowledge of the sales and marketing technology industry is advantageous.
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