Distacart
Location
Hyderabad | India
Job description
Its a global ecommerce platform which helps sellers list authentic Indian products
for sale all over the world.
Roles and Responsibilities:
Create strategies and roadmap for direct to consumer channels (email push
notification and SMS) to drive new user acquisition increased conversion and
improved engagement
Collaborate with content marketing product teams to develop engaging and revenue
driving communications
Identify effective ways to better target customers via segmentation and
personalization tactics.
Build segmentation filters for campaigns using Klaviyo marketing automation tool to
improve customer journeys.
Work with engineering and design to implement emails and push notifications
including but not limited to building & sending emails pulling audience segments
a/b testing & reporting)
Develop deep understanding of customers and build customer targeting segmentation and
communication strategies to maximize the conversion rate cross sell purchase rate.
Build marketing automation and triggers to engage and convert prospects and customers
across the customer journey
Continuously conduct A/B tests and analyse results to develop insights to improve
conversion rate retention and member loyalty
Provide ongoing reporting campaign insights and revenue pacing to stakeholders
Qualifications and Requirements:
10 years of experience and proven track record in developing multichannel
roadmaps
Experience working in a strong metrics driven culture to measure the channel
impacts
Advanced knowledge of Klaviyo and other relevant CRM software.
Experience in customer segmentation strategies and subscriber management across
multiple channels deliverability.
Excel A/B testing experiment design campaign analysis
Strong organizational and communication skills
Exhibit willingness and flexibility to work in a small team environment
Experience with ecommerce.
Experience with data integration methods and reporting tools including APIs.
Ability to work independently as a selfstarter and a contributing member of a team.
Extraordinary timemanagement skills.
Understanding of platforms/tools / technologies like Shopify Klaviyo Google
Analytics Excel & PowerPoint Etc.
klaviyo,conversion rate,ecommerce
Job tags
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