Location
Kochi | India
Job description
SEO Engineer @Kochi
Job Purpose – As an SEO Engineer, you will be responsible for optimizing our online presence and ensuring our websites rank prominently in search engine results. You will collaborate with cross-functional teams to develop and implement SEO strategies, perform technical SEO audits, and execute on-page and off-page SEO initiatives. Your expertise will help us drive organic traffic, improve search engine rankings, and enhance the online visibility of our brand.
Key Accountabilities -- SEO Strategy: Develop and execute SEO strategies to improve organic search engine rankings and visibility.
- Keyword Research: Conduct keyword research to identify opportunities for optimizing content and targeting relevant keywords.
- On-Page SEO: Optimize website content, meta tags, headings, and images for improved search engine rankings and user experience.
- Technical SEO: Perform technical SEO audits, and identify and resolve website issues that impact search engine rankings (e.g., crawl errors, page speed optimization).
- Link Building: Plan and execute effective link-building strategies to increase the website's authority and trustworthiness.
- Competitor Analysis: Monitor and analyze competitor websites and SEO strategies to identify opportunities and trends.
- Content Optimization: Collaborate with content creators to ensure that content is optimized for SEO and aligns with keyword strategies.
- Reporting and Analysis: Track and report on SEO performance using tools like Google Analytics and SEO software, and provide actionable insights.
- Mobile SEO: Optimize websites for mobile search and ensure a responsive and mobile-friendly user experience.
- SEO Tools: Utilize SEO tools and software for keyword research, rank tracking, and performance analysis
Must-Have - Experience in working with SEO tools and software such as Google Analytics, Google Search Console, Moz, SEMrush, etc.
- Knowledge of SEO best practices and guidelines such as keyword research, content optimization, link building, technical SEO, etc.
- Proficiency in using web development languages and technologies such as HTML, CSS, JavaScript, WordPress, etc.
- Ability to analyze and interpret the SEO data and metrics such as organic traffic, bounce rate, conversion rate, etc.
Nice To Have - A degree or certification in SEO, web development, or a related field.
- Experience in working with SEO trends and innovations such as voice search, mobile-first indexing, schema markup, etc.
- Experience in working with SEO testing and experimentation tools such as Google Optimize, Optimizely, etc.
- Experience in working with SEO automation and scripting tools such as Python, R, etc.
Keywords - Search Engine Optimization (SEO):
- SEO strategies
- SEO best practices
- On-page SEO
- Off-page SEO
- Technical SEO
- SEO audits
- SEO analysis
- Keyword Research:
- Keyword analysis
- Keyword selection
- Long-tail keywords
- Keyword ranking
- Competitive keyword research
- Content Optimization:
- Content optimization for search engines
- SEO-friendly content creation
- Meta tags optimization (title, description, headers)
- Image optimization
- Content quality improvement
- Technical SEO:
- Website architecture optimization
- URL structure optimization
- XML sitemaps
- Robots.txt
- Canonical tags
- Schema markup
- Page speed optimization
- Mobile Optimization
- Link Building:
- Backlink analysis
- Link building strategies
- Quality link acquisition
- Disavowing bad links
- Anchor text optimization
- SEO Tools:
- SEO tools and software (e.g., Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs)
- SEO auditing tools
- Keyword research tools
- Backlink analysis tools
Job tags
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