Copywriter- Social Media

Location

Delhi | India

Job description

Company Description

Super Plastronics Pvt. Ltd (SPPL) is a manufacturing company established in 1990 with its Head Office in Noida. SPPL is a proud brand licensee of 5 major global brands, viz: Thomson, Kodak, Blaupunkt, Westinghouse and White-Westinghouse (Trademark of Electrolux). THOMSON TV and KODAK TV became the 1st manufacturing TV brand in India to get a license from Google for (Android tv). Market share has grown up to 5% in the last 4 years (2016 to 2020). SPPL is one of India's foremost OEMs in CRT and LED Television currently, with products in 300 plus chain stores, in 2300 cities and towns, with 18000 plus pin codes delivery pan-India. They have 25 offices & 350 service centers and work with top tech, e-commerce, and LFR companies like Amazon, Flipkart, Paytm, Walmart, Reliance, Spencer's, and Metro cash and carry.

Role Description

This is a full-time on-site role of Copywriter- Social Media located in Delhi, India. You will be responsible for creating compelling content for our social media channels and website, with a focus on driving brand awareness and customer engagement. You will work closely with our marketing team to develop campaigns and deliver outstanding social media content, maintain editorial calendars, and stay up-to-date with social media trends.

1. Create, curate, and manage all published content (images, videos, written) across social media 

platforms (e.g., Facebook, Twitter, Instagram, LinkedIn and YouTube). 

2. Develop a content calendar aligned with marketing and brand objectives. 

3. Write clear, persuasive, and engaging copy for social media posts, ensuring brand consistency and 

tone. 

4. Conduct keyword research to optimize content for SMO. 

5. Collaborate with the marketing team to brainstorm and execute creative campaign ideas. 

6. Monitor social media trends, engage with the audience, and respond to comments and messages 

promptly. 

7. Analyse social media performance metrics and adjust content strategy accordingly. 

8. Stay updated on industry best practices and emerging social media trends.

Qualifications

• Excellent written and verbal communication skills
• Strong portfolio of social media content creation
• Minimum 2 years of experience in a similar role
• Degree or certification in Marketing, Communications, Journalism, or related field
• Ability to multitask and work in a fast-paced environment
• Strong organizational and time-management skills
• Familiarity with social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) and social media management tools
• Strong understanding of SEO principles and how they apply to content creation
• Ability to work independently or as part of a team

Job tags

Salary