Marketing Lead

Location

Sahibzada Ajit Singh Nagar | India

Job description

ediiie stands for Experts in Designing Innovative, Interactive and Immersive Experiences. We are a creative technology company that designs & develops next-generation experiences for global brands. We are India's largest solution provider for AR/VR/MR and Gamification needs. ediiie is also a leading player in designing and building various metaverses that comprise of several highend games, new age block chain technologies, NFT design and development, sophisticated backend frameworks, and cutting edge XR (AR/VR/MR) technologies across the industries.

For more details, please visit our website:

Responsibilities

• Experience with multiple digital marketing channels, including paid acquisition (SEM, display, social), email marketing, content marketing, etc.
• Develop and execute comprehensive growth marketing strategies to achieve business objectives, with a focus on customer acquisition, retention, and revenue growth.
• Oversee the planning, execution, and optimization of digital marketing campaigns across various channels, including but not limited to social media, email, content marketing, LinkedIn Automation and paid advertising.
• Collaborate with cross-functional teams to align marketing strategies with product and sales teams to ensure alignment and integration of marketing efforts with overall business goals.
• Leverage analytics tools to track and analyze key performance metrics, providing actionable insights and recommendations for ongoing optimization.
• Implement A/B testing and other experimentation methodologies to refine marketing strategies.
• Utilize data-driven insights to optimize campaign performance, increase conversion rates, and lower client acquisition costs.
• Identify and implement effective customer acquisition strategies, leveraging both organic and paid channels.
• Continuously analyze and optimize conversion funnels to enhance user experience, increase client engagement, and drive higher conversion rates.
• Stay informed about industry trends, emerging technologies, and best practices to ensure a competitive edge in user acquisition.

Location: Mohali

Qualifications

• Bachelor's degree in marketing, communications, or related field; master's degree is a plus.
• 8+ Experience in a growth marketing role with a focus on digital marketing, customer acquisition, and monthly revenue growth trends.
• Experience on tools like zapier, Integrately, Hubspot & Celigo, Gainful.io, Meet Alfred etc.
• Excellent knowledge of latest AI tools that aid in marketing, lead generation, SEO and paid campaigns.
• Proficiency in any LinkedIn Automation tool to do data mining, automate reach out process that includes connect + note, automate re-reachout process to existing contacts to drive SQL's.
• Have a proven track-record to achieve a high number of high-quality SQL's with over 70% resulting in actual business, monthly.
• Proficiency in marketing analytics tools, A/B testing, and data-driven decision-making.
• Strong leadership and team management skills, with a track record of building and developing high-performing teams.
• Knowledge of the AR/VR industry and trends
• Demonstrated success in developing and executing innovative and data-driven marketing strategies.
• Excellent communication and collaboration skills, with the ability to work effectively across departments.
• Ability to think strategically, align with the organizational vision and drive the business strategy.

Job tags

Salary