Teacher Pool
Location
Bangalore | India
Job description
Job title: Executive - Marketing
Location: Bangalore
Organisation: IB School
Qualifications:
● Bachelor's degree in Marketing, Communications, Business Administration, or related field; Master's degree preferred.
● Proven experience in marketing, preferably in the education sector or related industries.
● Strong understanding of digital marketing principles, tools, and platforms.
● Excellent communication, interpersonal, and leadership skills.
● Ability to think creatively, strategically, and analytically.
● Proficiency in marketing analytics and data-driven decision-making.
● Demonstrated ability to manage multiple projects and deadlines effectively.
● Commitment to the mission and values of the school.
● Flexibility to work evenings and weekends as required for events and activities.
Key Responsibilities:
Develop Comprehensive Marketing Strategies:
● Collaborate with school leadership to establish short-term and long-term marketing goals aligned with the school's mission and vision.
● Conduct market research and analysis to identify trends, competition, and opportunities for growth.
● Develop comprehensive marketing plans encompassing digital marketing, traditional advertising, events, community engagement, and public relations.
Brand Management:
● Oversee the school's brand identity, ensuring consistency across all communication channels and materials.
● Develop and maintain brand guidelines and standards for internal and external use.
● Implement strategies to enhance the school's reputation and visibility within the community and beyond.
Digital Marketing and Social Media Management:
● Develop and implement digital marketing campaigns across various platforms, including social media, email marketing, and search engine optimization (SEO).
● Manage the school's social media accounts, creating engaging content, monitoring interactions, and responding to inquiries and feedback.
● Analyze digital marketing metrics and leverage insights to optimize campaigns and improve ROI.
Enrollment and Admission Support:
● Collaborate with the admissions team to develop marketing materials and strategies to attract prospective students and families.
● Organize and participate in admission events, open houses, and school tours to showcase the school's offerings and facilities.
● Track and analyze enrollment data and trends to identify areas for improvement and growth.
External Relations and Partnerships:
● Cultivate relationships with local businesses, community organizations, educational partners, and media outlets to promote collaboration and sponsorship opportunities.
● Represent the school at relevant industry events, conferences, and networking functions.
● Seek opportunities for media coverage and press releases to highlight the school's achievements, programs, and events.
Budget Management:
● Develop and manage the marketing budget, ensuring efficient allocation of resources to maximize impact and achieve objectives.
● Monitor expenses, track ROI, and prepare regular reports for school leadership on marketing performance and initiatives.
Job tags
Salary
