Location
Mumbai | India
Job description
Overview:
The Marketing Engineer plays a crucial role in bridging the gap between engineering and marketing utilizing technical expertise to drive product promotion and sales. This position is essential in identifying market needs developing marketing strategies and effectively communicating technical information to customers and stakeholders.
Key Responsibilities:
- Collaborate with product development teams to understand technical aspects of products
- Conduct market analysis to identify customer needs and competitive landscape
- Develop and implement marketing strategies to promote technical products
- Create technical content for marketing materials including brochures whitepapers and presentations
- Support sales team with technical expertise in customer meetings and product demonstrations
- Participate in industry events and trade shows to promote technical products
- Analyze customer feedback and market trends to refine marketing strategies
- Coordinate with engineering teams to ensure accurate representation of technical features in marketing materials
- Provide technical training to sales and marketing teams
- Collaborate with external partners and vendors for joint marketing initiatives
- Contribute to the development of new products based on market needs
- Measure and analyze the effectiveness of marketing campaigns
- Assist in the development and maintenance of technical documentation
- Contribute to pricing strategies and product positioning
- Stay updated with industry trends and technological advancements
Required Qualifications:
- Bachelors degree in Engineering or related field
- Proven experience in technical sales or marketing of engineering products
- Strong analytical and market research skills
- Excellent written and verbal communication skills
- Ability to simplify and communicate complex technical information
- Familiarity with product development and engineering processes
- Proficiency in market analysis tools and methodologies
- Ability to work collaboratively with crossfunctional teams
- Experience in developing and implementing marketing strategies
- Strong presentation and public speaking skills
- Understanding of pricing and competitive positioning
- Ability to travel for customer meetings and industry events
- Proactive and resultsoriented mindset
- Knowledge of digital marketing tools and techniques
- Experience in the industrial or technical product sector
marketing materials,marketing material creation,events
Job tags
Salary
