Epsilon
Location
Bangalore | India
Job description
When you’re one of us, you get to run with the best. For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon’s best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon India is now Great Place to Work-Certified™. Epsilon has also been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. For more information, visit epsilon.com/apac or our LinkedIn page.
We are seeking a detail-oriented and strategic Paid Media Brand Planner to join our team. In this role, you will be responsible for analyzing and interpreting data to identify audience segments, trends, and opportunities for our clients. Your primary focus will be on understanding client needs, conducting thorough audience and market research, and developing data-driven strategies to enhance customer engagement and drive business growth. The ideal candidate will have a strong background in data analysis, audience segmentation, and customer profiling, as well as the ability to collaborate effectively with internal teams to implement tailored marketing strategies. Your insights will play a critical role in shaping campaign performance and optimizing marketing efforts across various channels.
What will you do:
Analyze and interpret data from various sources to identify audience segments, trends, and opportunities for our clients. Most importantly tell the story through curated presentations. Conduct thorough audience and market research to understand client needs and develop data-driven strategies to enhance customer engagement and drive business growth. Collaborate with internal teams, including marketing, content, and creative, to implement tailored marketing strategies based on audience insights. Develop and maintain audience segmentation models, customer profiles, and persona development to inform targeting and personalization efforts across marketing campaigns. Monitor and analyze campaign performance, providing data-driven insights and recommendations for optimization. Stay up to date with the latest trends, tools, and best practices in data analysis, audience segmentation, and customer profiling. Create and present detailed reports on audience insights, campaign performance, and future strategies to clients and internal stakeholders. Ensure data integrity and compliance with relevant privacy and data protection regulations.
Your key responsibilities:
Demonstrates strong knowledge of data and audience specialization with:
Expected qualifications
:
Hold a bachelor's or master's degree in bachelor’s degree in Marketing, Communications, business administration, or a related field, with a minimum of 8 years of experience in data and audience strategy roles, including at least 6 years in audience and market research, preferably in an agency setting. Demonstrate strong knowledge of data and audience strategy, people management, and consulting skills, with experience in executing and managing strategic consulting engagements. Proven track record in managing successful consulting engagements with strong analytical skills and the ability to interpret data to make data-driven decisions.
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