Sr Performance Marketing Analyst

Location

Chennai | India

Job description

Roles & responsibilities

• Increase the performance of paid search and paid social channels on platforms such as Google, Bing, YouTube, Meta, LinkedIn and TikTok.

• Monitor campaign performance and strategies to improve metrics (CTR, Conversions, CPA).

• Manage Performance Mattering Analysts to maximise growth for the brands across countries.

• Own the PPC and CRO data and results - managing daily, weekly, monthly and yearly KPIs

• Own and improve reporting dashboards for stakeholders.

• Take responsibility for A/B testing, improving landing page CRO, and targeting.

• Discover new opportunities through keyword research, industry trends and competitor analysis.

• Provide data-driven insights to help the brands achieve their targets.

• Work closely with stakeholders across marketing, sales, and operations to maximise campaign effectiveness and ROI.

• Be a proactive member of the team; seeking out wider areas of improvement and working to take ideas from concept through to delivery.

Must have

• Proven track record of successfully optimising paid search and paid social campaigns to achieve marketing objectives.
  
• Strong analytical skills and experience using data tools (LookerStudio, Google Sheets) .
  
• Experience managing people in a high-performing environment.
  
• Experience setting data-led strategies and communicating ideas with stakeholders.
  
• Great communication skills, with the ability to build a great rapport with colleagues across the world.
  
• Have the desire to learn and grow
  
• Have a passion for performance marketing and be committed to developing your technical skills to drive brand growth.
  
• Proactive with new ideas.
  
• Strong attention to detail
• We are looking foremost for people who care and want to make an impact.
• Output is more important than input. We need people who can produce, who love to listen, and are able to demonstrate success in working proactively to get things done and make a difference.
  
• We are looking for people who are curious about how the business world is adapting to the new environment, short-term and long-term.

Job tags

Salary