Location
Bangalore | India
Job description
Role Title: Copywriter, Brand
Department: Marketing
Reports to: Creative Content Lead
Location: Bangalore ( 5 days WFO)
Key Responsibilities :
As a copywriter within the Niyo Global Brand team, you will play a pivotal role in shaping the creative thinking and communication identity of our brand. You will be responsible for crafting compelling copy for customer communications, refining the brand communication style and conceptualizing creative content for both in-platform and external marketing initiatives.
Responsibilities:
- Building the creative content for brand Niyo across digital and offline platforms.
- Lead and mentor a team focused on creating engaging copy for customer outreach, ensuring clarity and brand consistency.
- Develop a content and copy strategy that aligns with our business and consumer marketing strategy.
- Collaborate with cross-functional teams to integrate brand-led communication and engaging copy into various marketing channels.
- Stay updated on market trends and competitive activity and be the custodian of innovative copy communications.
Preferred Qualifications :
- 4-7 years of experience in a creative agency or as part of a brand's content team , showcasing a proven track record in content and copy expertise.
- A creative and strategic mindset with the ability to think outside the box.
- Exceptional writing skills to effectively communicate the brand message..
- Ability to work in a fast-paced environment and with multiple stakeholders across teams
- Preference for those coming from a background in travel/ fintech or ecommerce.
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