Market Development Manager (MDM)

Location

Mumbai | India

Job description

Job Description

Job Description: Market Development Manager (MDM) (Regional Position )

About the Aditya Birla Group

A global conglomerate, the Aditya Birla Group is in the League of Fortune 500. Anchored by an extraordinary force of over 120,000 employees belonging to 42 nationalities, the Group is built on a strong foundation of stakeholder value creation. With over seven decades of responsible business practices, our businesses have grown into global powerhouses in a wide range of sectors - metals, pulp and fibre, chemicals, textiles, carbon black and cement.

Aditya Birla Group is among the Forbes Best Employers, 2020 and 4th in the world and 1st in Asia Pacific in the 'Top Companies for Leaders' study 2011 (conducted by Aon Hewitt, Fortune Magazine and RBL).

About Grasim Industries Limited - Paints Business (Birla Opus)

A new venture in the space of paints, Birla Paints division - Grasim is set to offer a diversified new-age portfolio of paints and related products in line with global megatrends. Planned to have presence across multiple locations in India.

Ahead of the launch, Grasim has successfully piloted the first-of-its-kind painting services in key metros and introduced a range of imported wood finishes. A cutting-edge R&D facility has already been set up in Maharashtra.

Grasim had previously committed an investment of Rs.10,000 crore towards setting up the paints business. The company's state-of-the-art manufacturing plants located in Haryana, Punjab, Tamil Nadu, Karnataka, Maharashtra, and West Bengal, will have a total capacity of 1,332 million litres per annum (MLPA), and will serve demand centres across the country.

The current estimated value of India's decorative paints industry is Rs 70,000 Crore. The paints industry is witnessing double digit growth year-on-year driven by rising consumer aspirations and the government's push towards 'Housing for All'.

The market launch of Birla Opus is scheduled for Q4FY24. Grasim will offer a full suite of high-quality products in the decorative paints segment. With our Culture Pillars - Agility, Vibrancy, Care, Courage & Innovation we are set on the path of success.

An exciting place to work, setting up world class systems, processes, future technologies, from design to scale up, involving extreme challenges and agility to add color to your career

Position Overview:

Activation officer role will play a pivotal part in driving the successful implementation of merchandising strategies and promotional activities within assigned region. Focus will be on maximizing product visibility, enhancing brand presence, and optimizing visibility through effective execution.

This role will based out of regional offices, Reporting to Activation Manager (Zonal).

Key Responsibilities (KRAs)

1. In-Store Activation Execution:
   • Ensure that product placements, signage, and displays are strategically positioned to capture customer attention
   • Execute in-store display, promotions, and activations in line with brand guidelines. Coordinate with vendors, depots, and local sales team for visibility implementation
   • Work closely with dealers and local sales team to secure optimal shelf space and visibility elements placement in right areas

1. Visual Merchandising Excellence:
   • Maintain visual merchandising across dealer points by periodic visits to A and B Class outlets
     1. Replenishing and maintaining brand assets during retail outlet visits
   • Train and guide store staff on effective merchandising techniques, ensuring they are equipped to maintain visual standards and enhance customer engagement.

1. Local Trade Show execution:
   • Plan end to end process for local trade show execution, like scouting property, arranging all elements like food, sound system, gifts etc

1. Data Analysis and Reporting:
   • Monitor competition merchandising initiatives. Provide regular reports offering insights into the impact of merchandising efforts and recommending changes as needed.
   • Competition tracking - Visibility

1. Cross-Functional Collaboration:
   • Work closely with the marketing, sales, supply chain (depot) teams to align merchandising efforts with broader business goals.
   • Communicate and coordinate with regional sales representatives to ensure seamless execution of strategies and gather on-ground insights.

Qualifications and Requirements:

• Bachelor's degree in marketing.
• 2-5 years of experience in merchandising, retail marketing, or related roles, preferably within the same industry or market segment.
  • 10 candidates - 4-5 years' experience
  • 10 candidate - 2-3 years' experience
  • 10 candidates - 1-2 years' experience
• Excellent communication and interpersonal skills to effectively collaborate with various stakeholders like local sales team, vendors.
• Creative thinking and the ability to develop innovative local merchandising implementation solutions.

MUST HAVE REQUIREMENTs

• Self-owned 2-wheeler and willingness to travel within the region as and when required.

• Minimum 1-2 years of merchandising experience

Candidate should be ideally from relevant companies like

• FMCG- HUL, P&G, Marico, Nestle, Britannia, Dabur, ITC, Cadburys, Godreg, Emami
• Consumer durable- Havells, Bajaj Electricals, Orient Electric, Crompton Greves
• Paint - AP, Berger, Nerolac, Indigo
• Building materials - Aashirwad Pipes, Astral Pipes, Pidilite, 3M, Century Ply, Green Ply

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