Location
India | India
Job description
About the Role:
We are seeking a highly skilled and results-oriented SEM Specialist to lead and drive our Search Engine Marketing efforts. The ideal candidate will be responsible for planning, executing, and optimizing paid search campaigns to elevate our digital presence and drive quality traffic and conversions across search engines.
Charter for this role will include:
● Strategize, execute, and optimise SEM campaigns across multiple platforms (Google Ads, Bing, etc.) to achieve key performance objectives.
● Conduct comprehensive keyword research and analysis, utilising industry-leading tools and best practices.
● Monitor, analyse, and interpret campaign performance metrics, implementing strategic optimization techniques for continuous improvement.
● Collaborate closely with cross-functional teams (Marketing, Content, and Product) to align SEM strategies with broader marketing objectives.
● Keep abreast of industry trends, search engine algorithms, and best practices to ensure Leap's SEM strategies remain at the forefront.
● Manage budgets, forecast expenditures, and deliver insightful reporting on campaign performance to stakeholders.
The ideal Candidate:
● 3+ years of hands-on experience in managing SEM campaigns, preferably in the EdTech space or within a fast paced startup.
● Proficiency in Google Ads, Bing Ads, Google Analytics, and other SEM tools.
● Strong analytical aptitude with the ability to derive actionable insights from data.
● Exceptional communication and collaborative skills, capable of effectively liaising with cross-functional teams.
● Certifications in Google Ads or other relevant platforms are advantageous. bout the Role:
Job tags
Salary
