Location
Kolkatta | India
Job description
As a Media Buying Specialist, you will be responsible for planning, executing, and optimizing digital advertising campaigns.
Your role will involve identifying target audiences, negotiating with publishers, and leveraging your expertise in media buying to achieve optimal results for our clients.
Duties & Responsibilities:
- Develop and implement media buying strategies to achieve client objectives.
- Identify target audiences and recommend optimal channels for campaign delivery.
- Collaborate with the creative team to ensure the development of compelling ad creatives.
- Build and maintain relationships with publishers and media partners.
- Negotiate and secure favorable terms for digital advertising placements.
- Stay informed about industry trends, emerging technologies, and new advertising opportunities.
- Monitor campaign performance and key metrics.
- Analyze data to identify trends and make data-driven decisions for campaign optimization.
- Implement A/B testing and other optimization strategies to maximize campaign effectiveness.
- Work closely with the accounts team to establish and manage campaign budgets.
- Monitor expenditures and ensure campaigns are within budgetary constraints.
- Provide regular reports on budget utilization and campaign performance.
Minimum Qualifications:
- Bachelors degree in Marketing, Advertising, or a related field.
- Proven experience in media buying and digital advertising.
- Strong negotiation and relationship management skills.
- Analytical mindset with the ability to interpret data and make informed decisions.
Job tags
Salary
