Mad_Umbrella
Location
Ahmedabad | India
Job description
Job Title: Performance Marketer - Digital Advertising Specialist
Location: Ahmedabad, Gujarat, India
Job Type: Full-time
About Mad Umbrella:
Mad Umbrella, a dynamic Creative Marketing Agency based in Ahmedabad, is
seeking an experienced and results-oriented Performance Marketer specializing in
driving digital advertising strategy. Our team thrives on innovation and effectiveness,
and we're looking for a skilled individual to lead our Google, Social, and Affiliate
channels.
Responsibilities:
● Develop and execute performance marketing strategies for Installs, Traffic,
and Remarketing.
● Lead planning and operations for Google, Social Media, and Affiliate channels.
● Manage the performance marketing budget and ensure optimal ROI for
Google, Social Media, and Affiliate Channels.
● Drive new initiatives on Google and Facebook, including testing whitelisted
properties and creating deeper partnerships.
● Create integrated digital marketing campaigns on Google and various
platforms to generate high-quality leads.
● Supervise the execution, monitoring, and measurement of marketing
campaigns, compiling regular reports on performance and results.
● Communicate campaign recommendations to supervisors in a timely manner.
● Improve existing campaigns using data, analytics, and feedback from
previous projects.
● Write and proof-read marketing copy and contribute to ideation and creation
of designs for campaigns.
● Drive qualified lead generation through effective use of digital marketing
channels, managing day-to-day implementation of campaigns, and overseeing
third-party relationships and affiliates (experience generating a minimum of
50k leads per month).
● Plan, execute, monitor, and optimize paid marketing campaigns on various
digital channels to generate quality leads.
● Own and lead digital advertising activity at all stages of the funnel across
multiple online channels, including AdWords, Instagram, Facebook, YouTube,
and other Social Media platforms.
● Ensure cost per lead and CPA are achieved within defined budgets.
● Oversee keyword planning, bid management strategies, and campaign
optimization for conversions.
● Stay abreast of new tools, trends, and best practices in digital advertising; test
and evaluate their efficacy in improving the scale and effectiveness of
marketing efforts.
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