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Product Executive / Product Manager (Ophthalmology)


Ipca Laboratories Limited, Kandivali


Location

Mumbai | India


Job description

Position : Product Executive / Product Manager Segment : Ophthalmology Location : Mumbai (Kandivli-Charkop) No of positions : 1

Role : Develop marketing strategies for product positioning Prepare marketing inputs Analyze and interpret market trends, fine tune marketing strategies and strengthen brand image Constantly update knowledge on new developments of products and assigned therapies Competitor analysis & information

Key Responsibilities : Formulate Brand Plans for assigned brands Get the plan executed through constant follow-up Manage queries related to the brand or therapy area assigned Prepare sales forecast & brand plan Prepare Activity/Input planning Co-coordination with concerned departments to ensure timely procurement of quality products and promotional inputs Review the brand performance

Functional Knowledge / Skills : General Good communication and marketing skills Good presentation skills (Verbal & Written) Basic understanding of market dynamics & competitive behavior Team player, problem solving

Specialized Brand management skills Analytical skills Networking skills Pharma current affairs


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