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Digital Marketing Manager


Green Leaf Consultants


Location

Mumbai | India


Job description

Designation :- Senior Manager– Digital Marketing (M5 grade) Industry – Insurance, Banking Department : Digital Marketing Location – Vikhroli CTC upto 24lpa

Job Description:- Customer Experience: Responsible for achievement of planned profitability across product lines and digital channels Developing and implementing strategy to achieve sales goals across all Digital channel Working closely with all functions such as Campaign, call center, Website and Alliances to ensure support required for achievement of budgets. On an ongoing basis identifying gap area in the execution and give specific inputs for improvement in all digital channels. Monitoring implementation of these inputs as per agreed timelines Developing product strategy for digital channels and coordinate with product development and u/w team for development, filing and approvals Identifying and implementing Process Optimisation for improving customer experience, conversion rates and cost of acquisition

Distribution Experience: Lead tech product teams to design & build architecture of product platforms and drive product innovation Contribute to company’s product vision, strategy, and performance Work closely with engineering, Business, and support teams to manage pre and post product development Should be an experienced agile practitioner able to lead development teams on multiple products Should exhibit awareness of various technology stacks, operating & cloud environments Exhibit experience in building consumer products on tech platforms (ideally in Financial services sector) Have deep understanding of digital journeys and product adoption drivers for consumer products Ability to build and manage digital payments such as eNACH, Standing Instructions, Payment Gateways

Education:-

A Bachelor’s/Master’s degree in Engineering, Business, Computer science, is preferable

Experience A digital savvy individual with 12+ years of experience in product management, with the ability to think and adapt quickly to complex environments. Tech-savvy in evolving technologies: Automation, AI, Martech, Visual IVR, CRM, Social & Messaging Ecosystems, Knowledge Management, Data and Performance Management etc. Strong understanding of technologies supporting digital workforce/end user capabilities & process management including API Management, Cloud technologies and deployment.


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