Brancosoft Pvt Ltd
Location
Noida | India
Job description
As an Email Marketing Specialist, you will be responsible for:
- Developing and implementing effective B2B email marketing strategies and campaigns, emphasizing coordination, quality assurance, and scheduling. - Utilizing customer data to create targeted and segmented audiences, with the objective of enhancing engagement. - Conducting A/B testing to optimize various elements, such as message content, subject lines, call-to-action buttons, segments, and send times, to improve overall performance. - Collaborating with designers to enhance email creative and template structure based on industry best practices. - Ensuring the correct delivery of emails across diverse devices and email clients. - Providing regular performance reports on key metrics including open rates, click-through rates, conversions, revenue, and unsubscribes. - Designing and executing direct email marketing campaigns and newsletters to effectively communicate company updates. - Upgrading email templates through the incorporation of graphics, personalization, and advanced features. - Maintaining prompt and accurate communication with clients to reduce unsubscribes and foster positive engagement. - Creating and managing email databases for lead generation, along with analyzing campaign performance to identify areas for improvement. - Reporting on sales revenue generated from email marketing efforts. - Utilizing strong writing skills to produce compelling and engaging emails aimed at increasing the engagement database. - Setting up production emails and implementing strategies to enhance the open rate of user emails. Skills & Requirements: - Bachelor's degree in Marketing or related field. - Proven experience of 6 Month to 1 year in email marketing, with at least 2 years of focused expertise in strategy and execution. - Hands-on experience with email marketing automation software. - In-depth knowledge of cross-selling, lifecycle campaigns, and segmented communication strategies. - Strong project management skills with the ability to thrive in fast-paced environments. - Self-starter mentality with the capability to identify opportunities, develop action plans, and drive results.- Proficient in writing content for emails.
Job tags
Salary