Catenon India
Location
Mumbai | India
Job description
Role specifications
As Director - Marketing, this position is responsible for building the brand equity amongst current and potential customers, investors, talent and other stakeholders. Strong B2B product marketing experience along with leading marketing activities for US markets will be critical to success in this role. Responsibilities include: ● Developing and executing marketing strategies to drive brand awareness and lead generation across multiple channels including PR, digital marketing, trade events, etc. ● Building brand guidelines to ensure consistency in messaging and visuals across all platforms ● Leveraging market research and customer data to optimize marketing strategies and identify new channels for growth ● Designing communications strategies for thought leadership content, industry publications, channel communications, and customer acquisition ● Executing campaigns to tap into broader customer bases to boost recognition and sales Developing and maintaining relationships with key industry partners ● Monitoring and reporting on the effectiveness of marketing campaigns ● Utilizing marketing budgets and allocating resources to achieve business goals in the most efficient manner What we look For: Experience ● 8+ years of experience in B2B marketing ● Significant experience working for India and US markets ● Proven digital and performance marketing skills - experience with paid channels, A/B testing, Analytics, Marketing Automation etc. ● Experience with financial services companies is a plus ● Bachelors/Master’s degree in marketing, or a related field from reputed Institutions Skills: ● Excellent interpersonal, collaboration, and relationship-building skills ● Ability to navigate a changing environment, anticipate future needs and drive results ● High ownership with bias towards execution combining planning with action to achieve set goals ● Entrepreneurial mindset with focus on building a great team, culture and company ● Humble, open to feedback and collaborativeJob tags
Salary
